Cover image for Business the Amazon.com way : secrets of the world's most astonishing Web business
Title:
Business the Amazon.com way : secrets of the world's most astonishing Web business
Author:
Saunders, Rebecca.
Personal Author:
Edition:
New edition.
Publication Information:
Oxford : Capstone, [2001]

©2001
Physical Description:
vii, 223 pages ; 22 cm.
General Note:
Previous ed.: 1999.
Language:
English
Corporate Subject:
Subject Term:
ISBN:
9781841121550
Format :
Book

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HF5548.325.U6 S38 2001 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Having toppled the bookselling giants on-line, Jeff Bezos is nowleading Amazon.com
its list, not to mention a makeover for the web's most recognisablesite, is Amazon
pushing its luck or positioning for the future of e-commerce? Theso-called 'market
correction' has questioned the future of e-retailing, but forAmazon the future is still
bright.
Now completely updated for this new edition, Business theAmazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase,promising a great ride for
investors, a great experience for shoppers and a model forentrepreneurs and business
leaders everywhere.


Author Notes

Rebecca Saunders is a freelance journalist based in New York City.


Table of Contents

Introduction: The Sam Walton of the Webp. 1
1 Live and Breathe E-Commercep. 29
2 Hire and Keep Employees Happyp. 43
3 Focusp. 65
4 Brand the Sitep. 79
5 Get and Keep Customers by Offering Great Valuep. 99
6 Develop Unbeatable Logisticsp. 117
7 Stay Leanp. 135
8 Practice Technoleveragep. 151
9 Innovation and Enlightened Adaptationp. 169
10 Grow with the Bestp. 185
11 Where Do We Go from Here?p. 203
Indexp. 217