Cover image for Business the Amazon.com way : secrets of the world's most astonishing Web business
Title:
Business the Amazon.com way : secrets of the world's most astonishing Web business
Author:
Saunders, Rebecca.
Personal Author:
Edition:
New edition.
Publication Information:
Oxford : Capstone, [2001]

©2001
Physical Description:
vii, 223 pages ; 22 cm.
General Note:
Previous ed.: 1999.
Language:
English
Corporate Subject:
Subject Term:
ISBN:
9781841121550
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5548.325.U6 S38 2001 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.com
its list, not to mention a makeover for the web's most recognisable site, is Amazon
pushing its luck or positioning for the future of e-commerce? The so-called 'market
correction' has questioned the future of e-retailing, but for Amazon the future is still
bright.
Now completely updated for this new edition, Business the Amazon.com Way shows
how Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride for
investors, a great experience for shoppers and a model for entrepreneurs and business
leaders everywhere.


Table of Contents

Introduction: The Sam Walton of the Webp. 1
1 Live and Breathe E-Commercep. 29
2 Hire and Keep Employees Happyp. 43
3 Focusp. 65
4 Brand the Sitep. 79
5 Get and Keep Customers by Offering Great Valuep. 99
6 Develop Unbeatable Logisticsp. 117
7 Stay Leanp. 135
8 Practice Technoleveragep. 151
9 Innovation and Enlightened Adaptationp. 169
10 Grow with the Bestp. 185
11 Where Do We Go from Here?p. 203
Indexp. 217

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