Cover image for The Bombardier story : planes, trains, and snowmobiles
The Bombardier story : planes, trains, and snowmobiles
MacDonald, Larry.
Personal Author:
Publication Information:
Toronto : J. Wiley, 2001.
Physical Description:
xxxiii, 293 pages, 8 unnumbered pages of plates : illustrations (some color) ; 24 cm
Corporate Subject:
Format :


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HD9709.C24 B66 2001 Adult Non-Fiction Central Closed Stacks

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"Bombardier was under attach again. This time, the flack was coming from the president of Berlin-based Adtranz, the rail equipment subsidiary of DaimlerChrysler AG. In 1999, he traveled to Toronto and made a speech in which he warned that Adtranz was coming to challenge Montreal-based Bombardier on its home turf of North America. His motive was retaliation: he did not like Bombardier's invasion of Adtranz's European markets. So he was going to put the upstart from the hinterlands in its place. 'The major player in the United States of the future will be, I believe, Adtranz,' he predicted."

"In the spring of 2001, Bombardier acquired Adtranz. The purchase more than doubled annual revenues at Bombardier's rail equipment division and catapulted Bombardier into the number one spot in the railway equipment industry, ahead of the rail divisions of Franco-British conglomerate Alstom and German industrial giant Siemens."

"What made Bombardier's progression in rail equipment all the more remarkable is that it occurred while yet another progression was under way at Bombardier's aerospace group. In 1986, the company decided to enter the aerospace sector by acquiring business-jet maker Canadair Ltd. of Montreal. This was followed by acquisitions of several other ailing aerospace companies, including world-renowned Learjet. Turning around these floundering assets, Bombardier came out of nowhere to become, in a little more than a dozen years, the third-largest member of the civil aerospace manufacturing industry. Only US giant Boeing and European colossus, the Airbus consortium, are larger." - from The Bombardier Story

Author Notes

Larry MacDonald is a business journalist whose columns have appeared in the Montreal Gazette, Ottawa Citizen, Financial Post, Investor's Digest of Canada, and other publications. Previously, he was an economist with the Canadian federal government

Table of Contents

Acknowledgementsp. vii
A Brief History of Bombardier Inc.p. ix
Prefacep. xvii
Introduction: The Rise of A Corporationp. xxi
Chapter 1 Armand Starts a Companyp. 1
Chapter 2 An Excellent Ski-Doo Adventurep. 19
Chapter 3 Diversify or Diep. 37
Chapter 4 A Breakthrough Dealp. 55
Chapter 5 Making Subway Cars the Bombardier Wayp. 69
Chapter 6 Becoming Number Onep. 93
Chapter 7 Gravy Trains on the Horizonp. 109
Chapter 8 Turning into Aerospacep. 127
Chapter 9 Portrait of a Turnaround Artistp. 147
Chapter 10 Revolution in the Skyp. 159
Chapter 11 Bombardier Takes Wingp. 171
Chapter 12 Dogfight in the Cloudsp. 185
Chapter 13 A Jet Takes Off From the Drawing Boardp. 199
Chapter 14 New Generationsp. 211
Chapter 15 Lessons in Strategic Governancep. 223
Chapter 16 A Prototype for the Twenty-First Century?p. 241
Chapter 17 The Challenges Aheadp. 255
Endnotesp. 269
Indexp. 287