Cover image for The 33 ruthless rules of local advertising
Title:
The 33 ruthless rules of local advertising
Author:
Corbett, Michael, 1942-
Personal Author:
Publication Information:
New York : Pinnacle Publishing, [2000]

©2000
Physical Description:
xiv, 201 pages ; 22 cm
General Note:
Originally published: Houston, Breakthru Publishing, 1996.
Language:
English
Subject Term:

ISBN:
9780966738391
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5823 .C673 1999 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them don't ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.


Author Notes

Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.


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