Cover image for Conducting a successful fundraising program : a comprehensive guide and resource
Title:
Conducting a successful fundraising program : a comprehensive guide and resource
Author:
Dove, Kent E., 1945-
Personal Author:
Publication Information:
San Francisco : Jossey-Bass, [2001]

©2001
Physical Description:
xxii, 961 pages : illustrations ; 25 cm
Language:
English
Subject Term:
ISBN:
9780787953522
Format :
Book

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HV41.2 .D68 2001 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

The complete resource for fundraisers in any nonprofit organization!

Conducting a Successful Fundraising Program outlines a unique approach to successful fundraising and features an exhaustive resource section that includes actual organization publications, direct mail samples, model case statements, telemarketing scripts, special events check-lists, and more. This all-in-one resource covers all the traditional elements of fundraising--including annual giving, major gifts and planned giving, corporate and foundation relations, prospect research and management, and fundraising literature and promotions--as well as current issues such as gift administration, technology, and the use of consultants and paid solicitors in the solicitation process. Dove identifies the ten prerequisites that predict success in fundraising and then leads the reader step-by-step through every phase of the fundraising process, and provides specific advice on the elements crucial to any program's success.


Author Notes

Kent E. Dove, is vice president for development and executive director of capital campaigns for the Indiana University Foundation.


Table of Contents

Kent E. Dove and Jeffrey A. Lindauer and Carolyn P. MadvigAlan M. SpearsAlan M. SpearsRodney P. Kirsch and Martin W. ShellKent E. Dove and William V. West
Prefacep. xi
Acknowledgmentsp. xvii
The Authorp. xxi
Part 1 Planning and Implementing Your Fundraising Programp. 1
Tables, Figures, and Exhibits in Part Onep. 2
Introductionp. 5
1. Tracing Philanthropy's Origins and Defining Fundraising Basicsp. 9
2. Choosing a Campaign Modelp. 25
3. Building and Stating the Case for Supportp. 42
4. Defining Roles of Leaders and Top Volunteers in Fundraisingp. 56
5. Recruiting, Educating, and Motivating Volunteersp. 71
6. Coordinating the Campaign Structure and Solicitation Processp. 84
7. Establishing the Campaign Timelinep. 99
8. Constructing and Using the Standards-of-Giving Chartp. 118
9. Laying the Foundation: Building the Annual Fundp. 134
10. Identifying, Researching, and Rating Individuals as Major Gift Prospectsp. 159
11. Cultivating and Soliciting Major Gift Prospectsp. 183
12. Developing and Marketing a Planned Giving Programp. 199
13. Structuring Planned Giftsp. 210
14. Building Lasting Relationships and Developing Lead Giftsp. 242
15. Approaching Corporations and Foundationsp. 255
16. Promoting the Campaignp. 269
17. Testing Fundraising Potential and Assessing Programsp. 280
18. Using Paid Solicitors and Consultantsp. 293
19. Applying Technology to Fundraisingp. 310
20. Providing Accountability and Expressing Appreciationp. 334
21. Concluding the Campaign and Building on the Momentump. 356
Part 2 The Fundraising Resource Guidep. 365
Resource Guide Contentsp. 366
1. Mission Statementsp. 369
2. Strategic Planp. 371
3. Strategic Plan Progress Reportp. 387
4. Case Statementsp. 411
5. Case Statement with Companion Piecesp. 437
6. Short-Form Case Statementsp. 461
7. Market Survey Materialsp. 477
8. Volunteer's Job Descriptionp. 523
9. Annual Campaign Volunteer's Kitp. 529
10. Capital Campaign Volunteer's Kitp. 573
11. Annual Campaign Planp. 635
12. Capital Campaign Planp. 643
13. Direct-Mail Solicitation Letters: Sequential Annual Mailingsp. 687
14. Direct-Mail Solicitation with Insertp. 691
15. Telemarketing Scriptsp. 693
16. Membership Club, Donor Club, and Giving Society Brochuresp. 699
17. Special-Events Planning Checklistsp. 717
18. Nonprofit Key Word Searchp. 739
19. Gift Agreement Templatesp. 743
20. Rules Regarding Income Tax Charitable Deductionsp. 761
21. Templates for Drafting Trustsp. 771
22. Letter Proposalp. 789
23. Full Proposalp. 791
24. Monthly Financial Reportp. 805
25. Newslettersp. 813
26. Pledge Formsp. 821
27. Letterhead and Envelopesp. 825
28. Public Announcement Event Invitation and Programp. 827
29. Program Assessmentp. 837
30. Gift Receipt Templatesp. 851
31. Stewardship Program at the University of Floridap. 859
32. Post-Campaign Assessment--Annual Campaignp. 883
33. Post-Campaign Assessment--Capital Campaignp. 893
34. Final Report--Annual Campaignp. 907
35. Final Report--Capital Campaignp. 937
Referencesp. 949
Indexp. 955