Cover image for Internet prophets : enlightened E-business strategies for every budget
Title:
Internet prophets : enlightened E-business strategies for every budget
Author:
Diffley, Mary, 1959-
Personal Author:
Publication Information:
Medford, N.J. : CyberAge Books, [2002]

©2002
Physical Description:
xxiii, 342 pages : illustrations ; 24 cm
General Note:
Includes indexes.
Language:
English
ISBN:
9780910965552
Format :
Book

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HF5548.32 .D534 2002 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment--throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.


Author Notes

Mary Diffley is the founder of United Computer Specialists, an Internet services company. She has published dozens of articles in publications such as the Rockland Review and the Hudson Valley Business Journal . She lives in Tappan, New York.


Table of Contents

Ivan R. Misner
Figuresp. ix
Tablesp. xi
Forewordp. xiii
Prefacep. xv
About the Web Sitep. xxiii
Introducing the Internet Prophetsp. 1
Part I New Business Principlesp. 7
Chapter 1 Industrial Age vs. Information Agep. 11
Part II E-Business Fundamentalsp. 23
Chapter 2 Online Shoppingp. 25
Chapter 3 One-to-One Marketingp. 37
Chapter 4 Digital Deliveryp. 47
Chapter 5 Stickinessp. 57
Chapter 6 Online Communitiesp. 61
Chapter 7 Portalsp. 69
Chapter 8 Auctionsp. 77
Chapter 9 Dynamic Pricing Modelsp. 85
Chapter 10 Customer Servicep. 91
Chapter 11 Think Globally, Click Locallyp. 97
Chapter 12 For the Cause: Nonprofit Business on the Internetp. 105
Chapter 13 E-Governmentp. 111
Part III Creating an Internet Business Planp. 121
Chapter 14 Planning for Web-Site Developmentp. 123
Chapter 15 Business Assessmentp. 131
Chapter 16 Defining Successp. 147
Part IV Creating a Project Planp. 157
Chapter 17 Money Mattersp. 159
Chapter 18 Home Page and Web Contentp. 171
Chapter 19 Web-Site Designp. 185
Chapter 20 Application Development and Hostingp. 195
Part V Marketing Your Web Sitep. 207
Chapter 21 Search Enginesp. 211
Chapter 22 Affiliate Marketingp. 219
Chapter 23 E-Mail Marketingp. 225
Chapter 24 Banner Advertisingp. 233
Part VI Appendices
Appendix A A Method to the Madnessp. 253
Appendix B Launch of the World Wide Webp. 257
Appendix C Using Search Enginesp. 267
Appendix D Internet Regulationp. 277
Appendix E Technical Overview of HTMLp. 281
Appendix F Index of Prophet Strategiesp. 295
Appendix G Index of Service Providersp. 301
Appendix H Glossary of Internet Termsp. 303
About the Authorp. 307
Indexp. 309