Cover image for Latinos, Inc. : the marketing and making of a people
Latinos, Inc. : the marketing and making of a people
Title:
Latinos, Inc. : the marketing and making of a people
Author:
Dávila, Arlene M., 1965-
Personal Author:
Dávila, Arlene M., 1965-
Publication Information:
Berkeley, CA : University of California Press, [2001]

©2001
Physical Description:
xv, 287 pages : illustrations ; 24 cm
Language:
English
Subject Term:
Hispanic American consumers.

Market segmentation -- United States.

Hispanic Americans -- Ethnic identity.
ISBN:
9780520226692

9780520227248
Format :
Book

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