Cover image for Creative strategy and tactics in advertising : a managerial approach to copywriting and production
Creative strategy and tactics in advertising : a managerial approach to copywriting and production
Title:
Creative strategy and tactics in advertising : a managerial approach to copywriting and production
Author:
Zeigler, Sherilyn K.
Personal Author:
Zeigler, Sherilyn K.
Publication Information:
Columbus, Ohio : Grid Pub., [1981]

©1981
Physical Description:
324 pages : illustrations ; 26 cm.
Series:
Grid series in advertising and journalism

Grid series in advertising and journalism.
Language:
English
Subject Term:
Advertising.
Added Author:
Johnson, J. Douglas, 1918- ,
ISBN:
9780882442297
Format :
Book

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