Cover image for Creative strategy and tactics in advertising : a managerial approach to copywriting and production
Title:
Creative strategy and tactics in advertising : a managerial approach to copywriting and production
Author:
Zeigler, Sherilyn K.
Personal Author:
Publication Information:
Columbus, Ohio : Grid Pub., [1981]

©1981
Physical Description:
324 pages : illustrations ; 26 cm.
Language:
English
Subject Term:
ISBN:
9780882442297
Format :
Book