Cover image for Marketing and consumer identity in multicultural America
Marketing and consumer identity in multicultural America
Title:
Marketing and consumer identity in multicultural America
Author:
Tharp, Marye C.
Personal Author:
Tharp, Marye C.
Publication Information:
Thousand Oaks, Calif. : Sage Publications, [2001]

©2001
Physical Description:
xvi, 397 pages : illustrations ; 24 cm
Language:
English
Subject Term:
Target marketing -- United States.

Market segmentation -- United States.

Consumers -- United States -- Attitudes.

Multiculturalism -- United States.
ISBN:
9780761911036

9780761911029
Format :
Book

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