Cover image for Revolutionaries at Sony : the making of the Sony PlayStation and the visionaries who conquered the world of video games
Title:
Revolutionaries at Sony : the making of the Sony PlayStation and the visionaries who conquered the world of video games
Author:
Asakura, Reiji, 1950-
Personal Author:
Publication Information:
New York : McGraw-Hill, [2000]

©2000
Physical Description:
xiii, 241 pages ; 24 cm
General Note:
Includes index.
Language:
English
Personal Subject:
ISBN:
9780071355872
Format :
Book

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HD9993.E454 S663 2000 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

Sony Playstations have revolutionized the world of video games in less than 3 years. With 10 million Playstations currently used by kids and adults alike. Sony jumped ahead of Nintendo and Sega with little warning. This is the fascinating true story of the marketing conquest of the century. It highlights Playstation's key player creator Ken Kutaragi, and his unrelenting belief in a project that Sony's top brass was ready to abandon.A bestseller now in its third printing in Japan, Revolutionaries at Sony goes straight to the inside source -- Kutaragi and his team -- to trace the rocky birth and astounding growth of Playstation. It will speak to every reader fascinated by technology, product development, business strategy, global marketing, and the sheer power of a persistent visionary with an unstoppable idea.


Table of Contents

Acknowledgmentsp. vii
Prologuep. ix
Chapter 1 The Passion Ken Kutaragi--Always at the Center of Controversyp. 1
Chapter 2 "DO IT!": The Decision-Making Processp. 23
Chapter 3 Appealing to the Software Developersp. 55
Chapter 4 Distribution Revolution: The "Breakout" Strategyp. 89
Chapter 5 Making the Winning Game Machine: The Intelligence of Algorithmsp. 145
Chapter 6 Sony's Love-Hate Relationshipsp. 179
Chapter 7 The Fight for Control in the United Statesp. 195
Chapter 8 Kutaragi's Venture Business Advice for the Entrepreneurp. 213
Epiloguep. 229
Glossaryp. 233
Indexp. 237