Cover image for The Mcdonaldization of society
The Mcdonaldization of society
Ritzer, George.
Personal Author:
New Century edition.
Publication Information:
Thousand Oaks, Calif. : Pine Forge Press, [2000]

Physical Description:
xviii, 278 pages ; 24 cm

Format :


Call Number
Material Type
Home Location
Item Holds
HM706 .R57 2000 Adult Non-Fiction Central Closed Stacks

On Order



One of the most noteworthy and popular sociology books of all time, The McDonaldization of Society demonstrates the power of the sociological imagination to today′s readers in a way that few books have been able to do. It is ideal for use in a wide range of undergraduate courses and will be of equal value to anyone interested in social criticism. This book links a large number of social phenomena to McDonaldization, some which are directly affected by the principles of the fast-food restaurant and others where the effect is more indirect.

Reviews 1

Choice Review

This well-written title is a theoretically based work in social criticism. Sociologist Ritzer (Univ. of Maryland) deals with McDonaldization and a wide array of social phenomena as part of what Max Weber called the rationalization process. McDonald's and its clones have created a positive public image, but Ritzer gives the public discourse a little balance by focusing on the problems created, and the dangers posed, by the process. His main critique is of the irrationalities of McDonaldization, which may be highly controversial. Reasons for this new edition (1st ed. 1993) are that the paradigm for this process is undergoing dramatic changes, and that McDonald's has become a much more powerful enterprise internationally. It is now deeply ingrained, not only in the fast-food industry, but also in many other social institutions, such as education, medicine, and the criminal justice system, and affects not only US society but many other cultures around the world as well. Chapter 8 is now devoted to globalization and its relationship to McDonaldization. Ritzer asks: "Does it all amount to ... nothing?" (cf. his Globalization of Nothing, 2004). The last chapter on dealing with McDonaldization is thought-provoking. ^BSumming Up: Highly recommended. General readers as well as sociology students and faculty. M. Y. Rynn University of Scranton

Table of Contents

An Introduction to McDonaldization
McDonaldization and Its Precursors
From the Iron Cage to the Fast-Food Factory
Drive-Throughs and Finger Food
Big Macs and Little Chips
It Never Rains on Those Little Houses on the Hillside
Human and Nonhuman Robots
The Irrationality of Rationality
Traffic Jams on Those 'Happy Trails'
Frontiers of McDonaldization
Birth, Death, and Death-Defying Acts
McDonaldization in a Changing World
Are There No Limits?
Dealing with McDonaldization
A Practical Guide