Cover image for Consumer behavior; contemporary research in action
Consumer behavior; contemporary research in action
Title:
Consumer behavior; contemporary research in action
Author:
Holloway, Robert J., compiler.
Personal Author:
Holloway, Robert J., compiler.
Physical Description:
viii, 458 pages : illustrations ; 24 cm
Language:
English
Subject Term:
Consumers.

Motivation research (Marketing)
Added Author:
Mittelstaedt, Robert A., 1932- ,

Venkatesan, M., 1936- ,
ISBN:
395046386
Format :
Book

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