Cover image for Multidimensional scaling and related techniques in marketing analysis
Multidimensional scaling and related techniques in marketing analysis
Title:
Multidimensional scaling and related techniques in marketing analysis
Author:
Green, Paul E.
Personal Author:
Green, Paul E.
Publication Information:
Boston : Allyn and Bacon [1970]
Physical Description:
xv, 203 pages ; 24 cm.
Series:
Marketing Science Institute series
Language:
English
Subject Term:
Marketing research -- Statistical methods.

Scaling (Social sciences)
Added Author:
Carmone, Frank J.,
Added Corporate Author:
Marketing Science Institute.
Format :
Book

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