Cover image for Consumer behavior; theory and application
Consumer behavior; theory and application
Title:
Consumer behavior; theory and application
Author:
Farley, John U.
Personal Author:
Farley, John U.
Publication Information:
Boston : Allyn & Bacon [1974]
Physical Description:
xiii, 274 pages : illustrations ; 24 cm.
Series:
Marketing Science Institute series
Language:
English
Subject Term:
Consumers.

Consumers -- Mathematical models.

Motivation research (Marketing)
Added Author:
Howard, John A.,

Ring, L. Winston,
Format :
Book

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