Doing well so as to do good : the business of grant getting, contracting and fund-raising -- Publics and programs : a marketing orientation to program development and fund-raising -- The bucks start here : seeking government funds grants-in-aid, purchase-of-service contracts, and coproduction -- Putting out a contract -- Building on a strong foundation : seeking foundation grants and partners -- The business of business is business : working on common concerns with the private sector -- Donor's choice and the United Way : seeking support from United Ways, alternative funds, and sectarian federations -- In association : securing support from religious, mutual benefit, and civic organizations -- Noncash support : generating gifts-in-kind -- Up from apathy : generating and increasing gifts from individuals -- The campaign trail : conducting and managing campaigns -- Writing the proposal : as a blueprint for action -- Drawing up the budget : expressing the narrative in numbers -- Getting it right : timelines, appendices, formats, letters, and letter proposals -- Before and after : what to do before writing the proposal and while you are waitng for review results, and how to respond if you do or do not get funded.