The design of consumer research panels: conception and administration of the Berkeley food panel
Title:
The design of consumer research panels: conception and administration of the Berkeley food panel
Author:
Bucklin, Louis P.
Personal Author:
Publication Information:
[Berkeley] : Institute of Business and Economic Research [1967]
Physical Description:
x, 195 pages : illustrations, forms, maps. ; 23 cm.
General Note:
Publications of the Institute of Business and Economic Research, University of California.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
Language:
English
Added Author:
Added Corporate Author:
Format :
Book