Cover image for Attitude research on the rocks.
Title:
Attitude research on the rocks.
Author:
American Marketing Association. Committee on Attitude Research.
Publication Information:
[Chicago] : [American Marketing Association], [1968]
Physical Description:
ii, 260 pages : illustrations ; 23 cm
General Note:
Papers originally presented at the second conference of the Attitude Research Committee of the American Marketing Association held in Puerto Rico in 1967.
Language:
English
Format :
Book