Cover image for Managing the marketing function: concepts, analysis, and application
Title:
Managing the marketing function: concepts, analysis, and application
Author:
Rathmell, John M.
Personal Author:
Publication Information:
New York : Wiley [1969]

[©1969]
Physical Description:
xxi, 636 pages : illustrations ; 23 cm.
Language:
English
ISBN:
9780471709244
Format :
Book