Cover image for The complete guide to nonprofit management
The complete guide to nonprofit management
Wilbur, Robert H. (Robert Hunter)
Second edition.
Publication Information:
New York : John Wiley & Sons, [2000]

Physical Description:
xxi, 374 pages ; 24 cm.
Establishing the organization's direction -- Working together : maximizing board and staff effectiveness -- Creating a marketing orientation in the nonprofit organization -- Sustainable growth : developing profitable activities for the professional and trade association -- Raising money to serve your cause -- Providing needed educational programs -- Making your meetings work - for you and your members -- Using public relations tools to reach a broader audience -- Getting political support for your cause -- Looking beyond national borders -- new information technology : powerful tools for nonprofit management, marketing, and communications -- Financial management -- Your people and their environment -- Knowing important legal requirements -- Selecting and using consultants.
Added Corporate Author:
Format :


Call Number
Material Type
Home Location
Item Holds
HD62.6 .C66 2000 Adult Non-Fiction Non-Fiction Area

On Order



The Complete Nuts-and-Bolts Guide to Managing Today′s Bottom-Line Oriented Nonprofit Organizations

This significantly revised and expanded Second Edition of the highly popular how-to book identifies and addresses the unique concerns of nonprofit organizations. Cutting through the morass of mere theory, the experts at Smith, Bucklin & Associates, Inc., a leading nonprofit management firm, get right to actual practice with dozens of real-world examples and case studies, and up-to-date, vital, "combat-tested" strategies and techniques for dealing with virtually every nonprofit business management issue, including:
∗ The daily role of boards of directors
∗ Fund development and marketing
∗ Public and government relations
∗ Educational programs and certification
∗ Information services
∗ Human resources management
∗ Using the Internet

In addition, featured here is a refocused strategic planning chapter that presents an ongoing, organic form of planning, as well as updated discussions of the importance of mission statements, planning publicity campaigns and coordinating special conventions, developing and marketing education programs, and much more.

Get the bottom line from the "front office." Whether you are an executive or manager of a nonprofit organization, a volunteer, consultant, fund-raising professional, a member of a board of directors or a trustee, the information in this indispensable guide is more critical-and more effective-than ever before.

Author Notes

SMITH, BUCKLIN & ASSOCIATES, INC., is North America′s largest association management firm. With offices in Chicago, Washington, and St. Louis, it employs more than 650 people serving 180 nonprofits with annual budgets ranging from $500,000 to more than $20 million. In addition to providing complete day-to-day administrative management of nonprofits, the firm provides specialized services, including strategic planning; organization and financial management; trade show, meeting, and convention management; marketing; communications; Web development; and government relations services.

Reviews 1

Choice Review

Written by a team of experts from North America's largest association management firm, this book is a must for nonprofit managers, directors, fund-raisers, trustees, and volunteers. The text is organized into three major sections. The first section covers the topics of establishing direction, board-staff effectiveness, marketing orientation, and organization evolution. Section 2 covers design and execution of programs, revenue sources, educational programs, effective meetings, public relations, political support, and globalization. Section 3 addresses technology, financial management, environmental issues, legal requirements, and consultants. Revisions and new topics included in this second edition include such important areas as strategic planning retreats, the roles of directors, new sources of revenue, planning publicity and special conventions, office management and information services, and global marketing and membership promotion. An excellent resource deserving a place on the desk of every person involved with nonprofit management and on the shelves of public, academic, and professional libraries. W. G. Ellis Concordia University

Table of Contents

Part 1 Building the Foundation
Chapter 1 Establishing the Organization's Directionp. 3
Strategic Planning and Managementp. 3
Key Elements to Successful Strategic Planningp. 5
Examine the Implications of the Strategic Plan for Your Organization's Current Programs and Structurep. 21
Implementing the Strategic Planp. 22
Document the Process, the Outcomes, the Draft Strategic Planp. 24
Monitor the Implementation Planp. 24
Checklist for Your Strategic Planning Effortp. 25
Chapter 2 Working Together: Maximizing Board and Staff Effectivenessp. 27
Governing Boards: Caretakers of the Public Trustp. 27
Roles and Responsibilities of Governing Board Membersp. 29
Committeesp. 40
Roles and Responsibilities of the Chief Executive Staff Personp. 44
Checklist for Maximizing Board and Staff Effectivenessp. 53
Chapter 3 Creating a Marketing Orientation in the Nonprofit Organizationp. 55
The Role of Marketing in the Nonprofit Organizationp. 55
What Is Marketing?p. 56
The Benefits of a Marketing Orientationp. 57
Identification of the Market and Its Needsp. 59
Examining the Environmentp. 64
The Written Marketing Planp. 66
Creating the Marketing Budgetp. 74
Evaluationp. 76
Who Holds the Marketing Responsibilities in the Organization?p. 77
Final Marketing Checklistp. 79
Part 2 Pursuing the Mission
Chapter 4 Sustainable Growth: Developing Profitable Activities for the Professional and Trade Associationp. 83
The Member-Driven Associationp. 84
What Type of Activities Should an Organization Consider?p. 85
Thinking Beyond the Traditional: Sponsorship Programs and the Professional Associationp. 87
Trade Associations--Strengthening the Franchisep. 90
User Groups--Adapting to Changing Industry Trendsp. 92
Drawing the Cost-Benefit Analysisp. 93
Checklist for Developing Your Income Resourcesp. 95
Chapter 5 Raising Money to Serve Your Causep. 97
Relationships Are Keyp. 98
Creating the Case for Supportp. 99
Goal Settingp. 100
Fund-Raising Program Optionsp. 101
The Internal Action Planp. 106
Prospect Identificationp. 108
Solicitation Toolsp. 118
Donor Benefitsp. 120
Fund-Raising Checklistp. 120
Chapter 6 Providing Needed Educational Programsp. 123
Is Your Organization in the Education Business?p. 124
How Do You Determine the Need for Education?p. 125
How Do You Plan a Successful Program?p. 126
What Is the Most Appropriate Medium to Use?p. 127
How Do You Build Credibility into Your Program?p. 133
Why Are Promotion and Easy Access So Important?p. 134
What Do You Need to Understand About Your Budget?p. 139
Why Is Program Evaluation Important?p. 141
Checklist for Effective Education Programsp. 143
Chapter 7 Making Your Meetings Work--For You and Your Membersp. 145
Designing Your Meetingp. 146
Meeting Schedulep. 147
Special Eventsp. 148
Budgeting a Meetingp. 152
Marketing and Public Relationsp. 156
Conference Activitiesp. 157
Postconference Activitiesp. 163
Wrap-Upp. 164
Checklist for Site Selectionp. 164
Chapter 8 Using Public Relations Tools to Reach a Broader Audiencep. 169
What Is Public Relations?p. 170
Internet Use in Media Relationsp. 175
Communications Toolsp. 177
Communications Tacticsp. 191
Crisis Communicationsp. 197
Communicating with Constituentsp. 199
Forward-Looking Public Relationsp. 202
Summaryp. 203
Chapter 9 Getting Political Support for Your Causep. 205
Building Your Organization's Public Policy Agendap. 206
How Do We Get from Here to There? A Public Policy Action Planp. 209
Infrastructure Needs of a Successful Government Relations Programp. 212
Grassroots Advocacy: Every Member Countsp. 213
Coalitionsp. 218
Establishing a Government Relations Program at the Local Levelp. 220
Outsourcing to a Government Relations Specialistp. 224
Checklist for Creating a Government Relations Programp. 227
Chapter 10 Looking Beyond National Bordersp. 229
Going International--Getting Startedp. 230
Common International Management Issuesp. 233
Internationally Oriented Products and Servicesp. 239
Developing an International Presencep. 243
Checklist for Assessing and Developing International Activitiesp. 244
Part 3 Managing the Organization
Chapter 11 The New Information Technology: Powerful Tools for Nonprofit Management, Marketing, and Communicationsp. 249
Develop a Strategic Planp. 251
Select a System for Your Needsp. 253
Centralization and Decentralizationp. 256
Electronic Communicationsp. 260
Build an Office on the World Wide Webp. 265
Staffing Your Information Systemp. 276
Maintenance and Securityp. 278
Preparing for Changep. 279
Summaryp. 280
Glossary of Termsp. 280
Checklist for Reviewing Your Information Systems Programp. 281
Chapter 12 Financial Managementp. 283
What Is the Accounting Process?p. 284
Getting Started: Opening a Bank Accountp. 285
Staffing the Accounting Functionp. 288
Accounting Systemp. 288
Chart of Accountsp. 290
Accrual and Cash Basis Accountingp. 292
Cash Receiptsp. 292
Cash Disbursementsp. 293
Accrual Entries and Other Journal Entriesp. 294
Closing Proceduresp. 295
Budgetingp. 296
Financial Statement Preparationp. 297
Review and Analysisp. 303
Does Your Organization Need an Audit?p. 304
Tax Returnsp. 306
Policies and Proceduresp. 307
Chapter 13 Your People and Their Environmentp. 309
Human Resourcesp. 310
Start-Up and Growthp. 311
Finding and Hiring Staffp. 312
On the Jobp. 317
Down ... and Eventually Outp. 318
Personnel Policies and Proceduresp. 319
The Office Environmentp. 321
Summaryp. 325
Chapter 14 Knowing Important Legal Requirementsp. 327
Forming a Nonprofit Organizationp. 327
Minutes, Record Keeping, and Reporting Requirementsp. 334
Sales Tax Exemption and Postal Ratesp. 336
Avoiding Potential Legal Pitfallsp. 337
Special Circumstances Requiring the Help of Counselp. 343
In Conclusionp. 345
Chapter 15 Selecting and Using Consultantsp. 347
How to Select and Use Consultantsp. 347
Working with Your Consultantp. 357
Assisting the Consultantsp. 361
Final Reportsp. 362
Checklist/Points for Reviewp. 362
Indexp. 365