Establishing the organization's direction -- Working together : maximizing board and staff effectiveness -- Creating a marketing orientation in the nonprofit organization -- Sustainable growth : developing profitable activities for the professional and trade association -- Raising money to serve your cause -- Providing needed educational programs -- Making your meetings work - for you and your members -- Using public relations tools to reach a broader audience -- Getting political support for your cause -- Looking beyond national borders -- new information technology : powerful tools for nonprofit management, marketing, and communications -- Financial management -- Your people and their environment -- Knowing important legal requirements -- Selecting and using consultants.