Cover image for Readings in marketing
Readings in marketing
Title:
Readings in marketing
Author:
Dirksen, Charles J. editor.
Personal Author:
Edition:
Revised edition.
Publication Information:
Homewood, Ill. : R. D. Irwin, 1968.
Physical Description:
xiv, 673 pages : illustrations, maps. ; 23 cm
Language:
English
Subject Term:
Format :
Book