Readings in marketing: the qualitative and quantitative areas
Title:
Readings in marketing: the qualitative and quantitative areas
Author:
Cateora, Philip R., compiler.
Personal Author:
Publication Information:
New York : Appleton-Century-Crofts [1967]
Physical Description:
xi, 462 pages : illustrations ; 24 cm
Language:
English
Subject Term:
Added Author:
Format :
Book