Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
The hero and the outlaw : building extraordinary brands through the power of archetypes
Title:
The hero and the outlaw : building extraordinary brands through the power of archetypes
Author:
Mark, Margaret.
Personal Author:
Mark, Margaret.
Publication Information:
New York : McGraw-Hill, [2001]

©2001
Physical Description:
xii, 384 pages : illustrations ; 24 cm
Language:
English
Subject Term:
Product management.

Brand name products.

Branding (Marketing)
Added Author:
Pearson, Carol, 1944-
ISBN:
9780071364157
Format :
Book

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