Mismarketing; case histories of marketing misfires
Title:
Mismarketing; case histories of marketing misfires
Author:
Berg, Thomas L.
Personal Author:
Edition:
[First edition].
Publication Information:
Garden City, N.Y. : Doubleday, 1970.
Physical Description:
viii, 253 pages ; 22 cm
Language:
English
Subject Term:
Format :
Book