Paths to profit; case studies in marketing success--and failure.
Title:
Paths to profit; case studies in marketing success--and failure.
Author:
Barnett, John, 1938- , compiler.
Personal Author:
Publication Information:
Princeton : Dow Jones Books [1973]
Physical Description:
131 pages ; 21 cm
General Note:
"All of the articles originally appeared in The Wall Street journal."
Language:
English
Subject Term:
ISBN:
9780871284808
Format :
Book
