Applications of the sciences in marketing management.
Title:
Applications of the sciences in marketing management.
Author:
Bass, Frank M. (Frank Myron), 1926-2006, editor.
Publication Information:
New York : Wiley [1968]
Physical Description:
xiv, 456 pages : illustrations ; 24 cm
General Note:
"[Papers] presented ... at a symposium held at the Herman C, Krannert Graduate School of Industrial Administration, Purdue University, in July 1966."
Language:
English
Added Corporate Author:
Format :
Book