Cover image for TM : trademarks designed by Chermayeff & Geismar
Title:
TM : trademarks designed by Chermayeff & Geismar
Author:
Chermayeff, Ivan.
Personal Author:
Publication Information:
New York : Princeton Architectural Press, [2000]

©2000
Physical Description:
206 pages : illustrations (some color) ; 23 cm
Language:
English
Corporate Subject:
Subject Term:
Genre:
ISBN:
9781568982564
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library NC1003 .C547 2000 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

The NBC peacock, the PBS "everyman," the Chase Bank octagon, and hundreds of other outstanding trademarks have been created by one design firm, Chermayeff & Geismar Inc. Their logos and identity programs for high-profile corporations such as Mobil, Time Warner, Viacom, and Xerox, and for preeminent institutions such as the New York Public Library, Alvin Ailey Dance, the Smithsonian Institution, and the Museum of Modern Art, are instantly recognizable hallmarks of design. TM collects over 200 trademarks created over the 40-year history of the firm, which is led by Ivan Chermayeff, Tom Geismar, and Steff Geissbuhler. The variety and vitality of their work is reflected in this visually rich book, which serves an inspiration for designers as well as a reference to the best in trademark design.


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