Tested advertising copy; 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin
Title:
Tested advertising copy; 201 tests of 480 ads, with factual results in readership, inquiries or sales, and analyses of basic success factors for ad copy as viewed by Gallup, Politz, Shepard, and Schwerin
Author:
Swan, Carroll J., 1914-
Uniform Title:
Printers' ink.
Publication Information:
Pleasantville, N.Y. : Printers' Ink Books [1955]
Physical Description:
208 pages : illustrations ; 29 cm
Language:
English
Subject Term:
Added Author:
Format :
Book