Attention and interest factors in advertising; survey, analysis, interpretation ... Foreword by D. B. Lucas.
Title:
Attention and interest factors in advertising; survey, analysis, interpretation ... Foreword by D. B. Lucas.
Author:
Rudolph, Harold J., 1903-
Personal Author:
Publication Information:
New York : Funk & Wagnalls Co., [1947]
Physical Description:
xviii, 119 pages : diagrams ; 26cm.
Series:
Language:
English
Format :
Book