Cover image for The woodworker's guide to pricing your work
The woodworker's guide to pricing your work
Ramsey, Dan, 1945-
Personal Author:
Revised edition.
Publication Information:
Cincinnati, OH : Popular Woodworking Books, [2001]

Physical Description:
128 pages : illustrations ; 28 cm
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
TT180 .R36 2001 Adult Non-Fiction Popular Materials-Small Business

On Order



Readers will find out how to set prices and sell their products with this revised, comprehensive pricing guide from author and woodworker Dan Ramsey. They'll learn how to calculate the value of their time, materials and craftsmanship, ensuring that the price they get for their work is fair and profitable. They'll also find a wide variety of sample business forms and planning sheets, along with information on:* estimating average materials cost per project* determining the dollar value of their woodworking skills* increasing their income without sacrificing quality or enjoyment* selling customers on the value of their work--not the price* building repeat and referral business* developing the right business image and marketing plan* managing a budget* marketing their work at craft fairs and through retailersDan Ramsey is the author of over forty home improvement and how-to titles. He lives in Reedsport, Oregon.

Table of Contents

Introductionp. 10
Chapter 1 The Craft of Pricing
Making Money With Your Hobby: Intrinsic Value vs. Pricingp. 13
The Basics of Pricing: What Is Pricing?, How Are Prices Set?p. 14
Types of Pricing: Simplified Pricing, Sophisticated Pricing, Pricing Categoriesp. 15
Markupp. 16
Estimating Material Costs: Record-Keeping, Pricing Bookp. 18
Estimating Labor: Using Worksheets, Your Time and Your Skillsp. 21
Defining Overhead Costs: Rent, Tools, Utilities, Taxesp. 22
Establishing Your Profitp. 24
Setting Your Shop Rate: Developing a Price Sheet, Odd Pricingp. 24
A Pricing Method: Your Costs, The Economy, The Competition, Hunger, Problem Projectsp. 26
Price vs. Volumep. 27
How to Sell Value Over Price: Selling the Artistic Value, Copyrighting Your Workp. 29
Why Customers Ask the Price: Illustrating Valuep. 30
Selling the Value of Your Work: Should You Use Price Tags?, Salesmanshipp. 31
Selling to Friends, Relatives and Neighbors: Stick to Your Pricing, No Freebiesp. 32
Selling "Art": Adding Art to Craft, Give a Little Extrap. 33
How to Show Your Woodworking: Use Photos for Larger Items; Venues for Showing Your Work; Catalogs, Brochures and Business Cardsp. 33
Developing a Reputation for Quality: Set Your Own Standard, Build Your Reputation, Using a Business Namep. 35
How to Negotiate for Fun and Profit: Giving the Customer a Good Deal, Negotiation Techniques, Trading Discounts, Bidding Warsp. 36
Maintaining Your Pricing: How to Reflect Cost Increasesp. 38
How to Price Seconds: Other Techniques with Secondsp. 38
When to Raise Your Prices: The 80/20 Rule: When Everyone's Buying...; How Much to Increase; Increase Price, Maintain Shop Ratep. 39
Regional Pricing: Factoring in Regional Differencesp. 40
Chapter 2 Pricing Crafts and Folk Art
Basics of Pricing Wood Crafts and Folk Art: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Valuep. 43
Toys and Games: Shop Rate, Pricingp. 44
Birdhouses: Pricing, Selling Related Itemsp. 45
Whirligigs: Pricingp. 46
Picture Frames: Shop Ratep. 46
Clocks: Pricing, An Atypical Markup, Pricing Examplesp. 47
Lamps: Shop Ratep. 48
Wooden Boxes: Pricing, Copying Antique Designsp. 49
Kitchen Tools and Accessories: Shop Rate, Selling Related Itemsp. 49
Tools: Shop Ratep. 50
Desk Accessories: Shop Rate, Finding a Marketp. 50
Miniatures: Shop Ratep. 51
Other Crafts and Folk Art: Shop Ratep. 51
Chapter 3 Pricing Woodcarving and Woodturning
Basics of Pricing Woodcarving: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Valuep. 53
Carved Figures and Scenes: Pricingp. 54
Carved Decoys: Shop Rate, Specializingp. 55
Chain-Saw Art: Shop Ratep. 56
Basics of Pricing Woodturning: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Valuep. 56
Candlestick Holders: Pricing, Shop Ratep. 57
Turned Bowls: Shop Ratep. 58
Turned Lamps: Pricingp. 59
Wooden Jewelry: Shop Rate, Pricingp. 59
Custom Carvings and Turningsp. 60
Chapter 4 Pricing Furniture and Cabinetry
Basics of Pricing Furniture: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Valuep. 62
Outdoor Furniture: Shop Ratep. 64
Benches and Chairsp. 64
Tables: Shop Ratep. 64
Chests: Shop Ratep. 65
Shaker Furniture: Shop Ratep. 65
Antique Reproductions: Shop Ratep. 66
Children's Furniturep. 67
Custom Furniture: Specialtiesp. 67
Basics of Pricing Cabinetry: Costing Materials, Setting Shop Rates, Estimating Overhead, Ensuring Profit, Selling Valuep. 67
Freestanding Cabinetry: Shop Ratep. 69
Kitchen Cabinetry: Shop Rate, Square-Footage Pricingp. 69
Bath Cabinetryp. 70
Custom Cabinetryp. 71
Chapter 5 Increasing Profits Without Reducing Quality
Almost Painless Record-Keeping: Tracking Jobs and Timep. 73
Estimating Your Break-Even Point: Calculate Fixed and Variable Costs, Spreadsheet Programsp. 76
Managing Cash Flow: Projecting Income, Credit Card Salesp. 76
Staying Out of Business Traps: Handling Credit, Tax Problemsp. 78
Developing Your Business: Get a Business Phone, Answering Systemsp. 79
Free Business Advice: Business Development Centers, SCOREp. 80
How to Pay Taxes: Necessary Tax Formsp. 81
Effective Craft Show Sales Techniques: Booth Design, Develop a Mailing List, Know Your Market, Resourcesp. 82
Selling at Flea Markets: Choosing Your Market and Your Site, Specificationsp. 83
Developing New Sales Channels: Contacting Craft Shops, Wholesale Craft Shows, Other Retail Opportunities, Pricing Guidelines, Credit Terms, Other Sales Opportunitiesp. 84
Consignment Selling: How Consignment Works, Record-Keeping Is Important, Alternativesp. 88
Setting Up a Showroomp. 88
Finding a Sales Representative: Paying the Sales Repp. 90
Selling By Mail: Marketing By Mail, Product Dealersp. 90
Selling Commissioned Art: Shop Rate, Knowing Your Customers, Tailoring Your Product to Demandp. 91
Building Repeat and Referral Business: Repeat Business, Referral Businessp. 93
When to Increase Prices: Don't Sell Yourself Shortp. 93
Outsourcing Specialized Work: Start a Cooperativep. 95
Bidding a Job: Get Bid Instructions, Types of Bids, Payment Termsp. 96
Reducing Material Costs: Buying in Quantity, Networking With Other Woodworkers, Finding Suppliersp. 97
Upgrading Tools and Equipment: Tax Deductionsp. 98
Making Your Shop More Efficient: Convenience and Space Needs, Design Work Areas for Efficiency, Shop Safetyp. 99
Do What You Lovep. 100
Chapter 6 Profitably Using Technology
About Computers and Hardwarep. 103
Useful Software: CAD, Word Processor, Accounting, Database, Integrated Programs, Other Programsp. 105
Using the Internetp. 107
Setting Up Your Web Sitep. 108
Setting Up Your E-mail Accountp. 110
Computerized Woodworking Toolsp. 110
Other Technologyp. 111
Appendix Useful Forms for Woodworkers
Useful Forms for Woodworkersp. 112
Indexp. 127