Cover image for My life in advertising & Scientific advertising
Title:
My life in advertising & Scientific advertising
Author:
Hopkins, Claude C., 1866-1932.
Publication Information:
Chicago : NTC Business Books, 1998.

©1966
Physical Description:
xiii, 318 pages ; 23 cm.
General Note:
Originally published: Lincolnwood, Ill., U.S.A. : NTC Business Books, c1966.
Language:
English
Added Title:
Scientific advertising.
ISBN:
9780844231013
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5810 .H58 1998 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.


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