Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell
Title:
Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell
Author:
Koehn, Nancy F. (Nancy Fowler), 1959-
Personal Author:
Publication Information:
Boston, Mass. : Harvard Business School Press, [2001]
©2001
Physical Description:
469 pages, 32 unnumbered pages of plates : illustrations, maps ; 24 cm
Language:
English
ISBN:
9781578512218
Format :
Book
