Cover image for Crafts and craft shows : how to make money
Title:
Crafts and craft shows : how to make money
Author:
Kadubec, Phil.
Personal Author:
Publication Information:
New York : Allworth Press, [2000]

©2000
Physical Description:
xvii, 189 pages : illustrations ; 23 cm
General Note:
Includes index.
Language:
English
ISBN:
9781581150605
Format :
Book

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Call Number
Material Type
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Boston Free Library HD9999.H362 K33 2000 Adult Non-Fiction Open Shelf
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Kenmore Library HD9999.H362 K33 2000 Adult Non-Fiction Open Shelf
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Lancaster Library HD9999.H362 K33 2000 Adult Non-Fiction Open Shelf
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Audubon Library HD9999.H362 K33 2000 Adult Non-Fiction Open Shelf
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Summary

Summary

Everything artisans need to know for turning their crafts into a lucrative income is spelled out in this guide to tapping into todaysup1;s booming craft show industry. Based on his extensive experience and success both as an exhibiting crafter and as a teacher/promoter of craft shows, the author tells readers exactly how to market and price crafts, select shows, work with promoters, create effective booth displays, and deal with customers to build skyrocketing sales. Straightforward language and easy-to-follow instructions make this the essential business companion for anyone who wants to flourish in the world of craft shows.


Author Notes

Phil Kadubec is an entrepreneur and self-taught master of craft marketing with seventeen years of success in the crafting business. He is a veteran of over five hundred craft shows and cofounder of the Three Basketeers, a highly profitable crafting venture. He lives in Smartsville, California, with his wife and crafting partner, Judy.


Reviews 1

Library Journal Review

For many crafters, the proliferation of craft shows presents an opportunity to do enjoyable work while making money. However, the craft business is like any other small business, with all the pitfalls. Kadubec, who with his wife ran a successful business selling baskets at shows for several years, here gives us the benefit of his experience. In the chatty, anecdotal style usual in this type of guide, he emphasizes good business practice as it relates to dealing with customers, pricing, and presentation in the show booth. There is a lot of behind-the-scenes information about applying to shows and dealing with promoters. For its realistic picture of today's craft business, this is an excellent selection for public libraries. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.


Table of Contents

Dedicationp. vii
Acknowledgmentsp. xiii
Introductionp. xv
Chapter 1 A Little about the Three Basketeersp. 1
Chapter 2 Marketing Yourself and Your Productp. 5
What You Are Not
The Need to Develop Self-Reliance
Naming Your Business
Your Personal Appearance
Your Business Card
The Most Trivial Things Can Be Important
Your Craft Show Schedule
The Importance of a Large Inventory to Your Sales
The Reality of the Craft Marketplace
Never Be Self-Satisfied
Try to Produce Something Different
Try to Stand Out from the Competition
Variety Is the Spice of Life
The Copycat
Know Yourself, Your Assets, and Your Limitations
Reevaluate the Crafts Business
Set Your Standard High
Keep Up with the Trends, Fads, and Even Eccentricities of Your Public
Continue Evaluating Yourself
Chapter 3 Pricing Your Productp. 25
The Difficulty of Pricing Your Craft
A Variety of Factors Affect Your Price
The Loss Leader
You Can't Make Constant Price Adjustments
The Hourly Wage Issue
Customer Reaction Can Help Determine Your Price
The Numbers Game of Pricing
Test Pricing
Once Again Variety
Adjust Your Inventory
The Special Order
Another Reason to Review Your Pricing Structure
Cash Flow
Chapter 4 Strictly Businessp. 35
Get Professional Help
Open a Business Banking Account
Avoid Commingling Funds
Small Business Regulations, Resale Permits, and Licenses
Assessing Sales Tax to the Customer
The Resale Permit
Your Suppliers and Your Accounts
Catalogue Suppliers
Keeping Your Records
Business-Related Use of Your Vehicle
Establish a Mailing List
Buy a Cash Register
Design Patents, Copyright, and Trademarks
A Crucial Related Problem
Small Business Insurance
Merchant Charge Accounts
Accepting Checks
Your Business Work Routine
The Need for Record Keeping
Chapter 5 Selecting Your Showsp. 55
How Not to Pick Your Shows
A Great Show Is a Relative Matter
Then There Is the Liar
More Conventional Means of Selecting Your Shows
Negatives about the Unsolicited or Personal Invitation
The Exception to the Rule
The Best Method of Selecting Your Shows
The Guide Book
Many Factors Will Influence Your Show Selection
Show Fees
Another Reality Check
Some General Advice
Chapter 6 The Promoterp. 83
The Process of Applying
Promoters and the Jury System
Handling a Rejection
The Process of Jurying
Photographing Your Craft and Your Booth Display
Acceptance or Rejection Can Be in the Details
The Percentage Show
Remember Your Monetary Goal
Promotional Costs Are Rising
Excuses, Alibis, and Blaming the Promoter
Be Careful about These Promotions
Chapter 7 Booth Setup and Booth Displayp. 105
The Neglected Craft Booth
Your Booth Is Your Store
Catastrophes, Inconveniences, and Means of Preventing Them
Your Display for Outdoor Setup
Your Indoor Booth Display
Booth Design Is a Daunting Task
Loading and Packing Your Vehicle
Setting Up and Show Site Conditions
Learn Your Role
Back to the Checklist
How to Best Display Your Product
Create a Warm, Friendly, Colorful, and Inviting Atmosphere
Illuminating Your Booth
Other Lighting Problems
Arranging Your Merchandise
Storage Space
The Advantage of an Open Booth
Price All Your Merchandise
Demonstrate Your Product
Advertise Yourself
The Perils of Tearing Down
Chapter 8 Dealing with Customersp. 149
Be Honest with Each Other and Yourself
Some Absolute Nos and Nevers
The Positive Approach and Techniques You Can Use
Stand Behind Your Product
Appeal to the Customer's Senses and Sense of Self-Importance
Men at a Craft Show
Controlling Your Own Feelings
Chapter 9 An Overview of the Crafts Business--and Beyondp. 159
Wholesaling Your Product
Renting Floor Space in a Shop
Selling on Consignment
The Rep or Middle Man
More Unusual Methods of Selling Your Craft
The Television Market
The Internet
The End of the Craft Road or Taking a New Direction?
What Might Have Been
Rosie's Business Adventures and Misadventures
When to Retire and Preparing for It
Epiloguep. 175
About the Authorp. 179
Indexp. 181

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