Cover image for Marketing effectively
Title:
Marketing effectively
Author:
Ali, Moi.
Personal Author:
Edition:
First American edition.
Publication Information:
New York : DorK Kindersley, 2001.
Physical Description:
72 pages : color illustrations ; 18 cm.
General Note:
Includes index.
Language:
English
Subject Term:
ISBN:
9780789471482
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5415 .A427 2001 Adult Non-Fiction Non-Fiction Area
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Central Library HF5415 .A427 2001 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.


Author Notes

Moi Ali has worked in marketing for over 15 years and runs her own public relations and marketing company, specializing in clients with limited budgets -- in particular small businesses and charities. She is a regular contributor to marketing and PR journals and is the author of a number of books.


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