Cover image for Making connections : the long-distance bus industry in the USA
Making connections : the long-distance bus industry in the USA
Walsh, Margaret.
Personal Author:
Publication Information:
Aldershot, Hants, England ; Burlington, Vt. : Ashgate, [2000]

Physical Description:
xvii, 245 pages : illustrations ; 23 cm
Format :


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Material Type
Home Location
Central Library HE5623 .W35 2000 Adult Non-Fiction Central Closed Stacks

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This book argues that legal persuasion results from making and breaking mental connections. To support this argument, it follows a cognitive science roadmap while the authors road test#65533; the directions through rhetorical analysis. By taking a rhetorical approach to persuasion, the authors are able to integrate research from cognitive science with classical and contemporary rhetorical theory, and then to apply both to the taking apart and the putting together of effective legal arguments. The combination of rhetorical analysis and cognitive science yields a new way of seeing and understanding legal persuasion, one that promises theoretical and practical gains. The work has three main functions. First, it brings together the leading models of persuasion from cognitive science and rhetorical theory, blurring boundaries and leverage connections between the often-separate spheres of science and rhetoric. Second, it illustrates this persuasive synthesis by working through concrete examples of persuasion from real-life legal contexts. In this way, the book demonstrates the advantages of a deeper and more nuanced understanding of persuasion. Third, the volume assesses and explains why, how, and when certain persuasive methods and techniques are more effective than others. The book is designed to appeal to scholars in law, rhetoric, persuasion science, and psychology; to students learning the practice of law; and to judges and practicing lawyers who engage in persuasion.

Author Notes

Margaret Walsh is Reader in American Economic and Social History at the University of Nottingham.

Reviews 1

Choice Review

Walsh (Univ. of Nottingham) offers a very interesting account of the intercity bus industry in the US. She examines the industry from its origins in the 1920s to deregulation in 1982, in a series of essays that treat regulation, marketing, gender patterns, and competition. Contents include material on routes during the years up to WWII and afterward; profiles of the Greyhound Bus Corporation, the Red Ball Transportation Company, and the Jefferson Highway Transportation Company; origins and establishment of the US interstate bus industry, including regulation; and the role of women in the long-distance bus industry. The author acknowledges that it was unfortunate that she did not have the cooperation of the Greyhound Corporation in preparing the book, but she did an excellent job of weaving stories for the reader. There is not much information included from the 90s; Walsh could have obtained considerable data from the US Department of Transportation Bureau of Transportation Statistics to flesh out her narrative and give readers a better understanding of the industry today. An easy to read history with exciting stories. General readers; graduate students; faculty and researchers. W. J. Sproule; Michigan Technological University

Table of Contents

List of Tablesp. vii
List of Figuresp. viii
Acknowledgementsp. xi
List of Abbreviationsp. xvi
1 Introductionp. 1
Part 1 Main Routes
2 From Jitney to Giant: The Early Growth of Long-Distance Bus Transport in the USAp. 17
3 Missing Connections: The Long-Distance Bus Industry in the USA from the Second World War to Deregulationp. 32
Part 2 Regional Highways
4 Tracing the Hound: The Minnesota Roots of the Greyhound Bus Corporationp. 75
5 Iowa's Bus Queen: Helen M. Schultz and the Red Ball Transportation Companyp. 89
6 Minnesota's 'Mr Bus': Edgar F. Zelle and the Jefferson Highway Transportation Companyp. 106
Part 3 Alternative Avenues
7 The Motor Carrier Act of 1935: The Origins and Establishment of Federal Regulation of the Interstate Bus Industry in the USAp. 137
8 'See this Amazing America': The Long-Distance Bus Industry's Use of Advertising in its First Quarter Centuryp. 154
9 Not Rosie the Riveter: Women's Diverse Roles in the Making of the American Long-Distance Bus Industryp. 173
10 On and Off the Buses: 1940s Images from New Yorkp. 187
Bibliographical Essay and Bibliographyp. 219
Indexp. 239

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