Cover image for The art of .combat : ancient wisdom for the competitive economy
The art of .combat : ancient wisdom for the competitive economy
McCarthy, Shawn P.
Personal Author:
Publication Information:
New York : Wiley, [2001]

Physical Description:
xvi, 238 pages ; 23 cm
General Note:
"The art of war ... less than 5 percent of the original text by Sun Tzu remains in this volume"--Introd.

Includes index.
Subject Term:
Format :


Call Number
Material Type
Home Location
Item Holds
HF5548.32 .M3774 2001 Adult Non-Fiction Central Closed Stacks

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A tactical field guide to the landscape of the e-business world

The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard).

The author is a great writer and business consultant who draws on his experience at Lycos and with client companies as well as interviews with industry leaders. This book will have full support from his employer, Lycos, Inc., including a Web site on the Lycos Network featuring lessons from the book.

Shawn P. McCarthy (New York, NY, and Los Angeles, CA) is a Product Manager and developer at Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as MacWorld, Internet World, and Comdex.

Author Notes

Shawn P. McCarthy is a product manager and developer for Lycos, Inc.

Reviews 1

Booklist Review

McCarthy, a Lycos, Inc., manager and Internet consultant, offers new rules of combat in understanding the internal workings and competitive nature of the e-world, using as a framework ancient lessons from the famous Chinese general, Sun Tzu. The author sorts out the best of the e-business world's proven guidelines on strategy, offering examples and details on how tactics can be applied by assessing the landscape, strategizing against or with the competition, doing battle while keeping your long-term goals in place, and understanding the infrastructure of the new Internet marketplace. Section 1 involves a situation analysis of yourself and the Internet environment, section 2 focuses on strategy and competition, and section 3 deals with timing and access to communities, markets, people, customers, ideas, and solutions. McCarthy concludes with his view of which markets will eventually evolve, and he offers ideas for potential business ventures. This is a timely and thought-provoking view of the Internet age, its challenges and opportunities. --Mary Whaley

Table of Contents

Acknowledgmentsp. ix
Introductionp. xi
Part 1 Basic Trainingp. 1
Chapter 1 Appraise Yourself, the Landscape, and Your Oppositionp. 3
Chapter 2 Use the Internet: Your Weapon to Wage Business Warp. 25
Chapter 3 Understand Internet Time and Internet Distancep. 55
Part 2 Preparationp. 65
Chapter 4 Maximize Your Organization: Focus on Posturep. 67
Chapter 5 Develop Your Offensive Strategyp. 89
Chapter 6 Develop Your Defensive Strategy, Assess Your Opponent's Weaknessesp. 129
Part 3 Going Into Battlep. 169
Chapter 7 Time Your Strike: Be the First to Movep. 171
Chapter 8 Hit Moving Targetsp. 193
Chapter 9 Keep an Eye on the New Horizonp. 213
Indexp. 227