Cover image for Money & power : the history of business
Title:
Money & power : the history of business
Author:
Means, Howard B.
Personal Author:
Publication Information:
New York : Wiley, [2001]

©2001
Physical Description:
xiii, 274 pages, 8 unnumbered pages of plates : illustrations ; 24 cm
General Note:
A companion volume to the CNBC documentary, Money & power.
Language:
English
Added Uniform Title:
Money & power (Television program)
ISBN:
9780471400530
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HG172.A3 M33 2001 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

The dramatic story of greed, money, power, and the moguls and dynasties that have shaped business

From merchant ships to microchips, industry has been defined by the powerful business leaders who have caused seismic shifts in the growth of commerce. The companion book to the acclaimed CNBC documentary, Money and Power takes readers on a gripping journey following the movement of power from east to west-from the feudal estates of medieval Europe to the halls of modern finance, from the teeming streets of ancient Venice to the serene campuses of Silicon Valley-to tell the story of how business shaped the modern world, and how the goals of a few ambitious people paved the way to the wealth and prosperity shared by so much of the world's population today.

A dramatic narrative focusing on the groundbreakers throughout history-from St. Godric, the twelfth-century monk reviled for his love of money to Bill Gates, the contemporary embodiment of money and power-traces the roots of banking, industry, commerce, and power. Fever-pitch moments in the book center around pivotal figures such as Cosimo de Medici, Philip II, the Rothschilds, J. P. Morgan, the Rockefellers, Henry Ford and others. The authors also extract important lessons about the strategies and tactics used to build these business empires.


Author Notes

Howard Means is a former senior editor at Washingtonian magazine and an awardwinning writer
David Grubin is a producer, director, writer, and cinematographer who has won eight Emmy awards and three prizes from the Writer's Guild


Table of Contents

David Grubin
Forewordp. ix
Introductionp. 1
1 St. Godric: God and Profitp. 15
2 Cosimo de' Medici: Putting Money to Workp. 27
3 Philip II: Wealth without Wisdomp. 45
4 Tulipmania: Sharing the Greedp. 65
5 James Watt and Matthew Boulton: Turning Evolution into Revolutionp. 83
6 The Transcontinental Railroad: Rogues and Visionariesp. 103
7 J. Pierpont Morgan: The American Colossusp. 125
8 John D. Rockefeller: Organizing the Octopusp. 145
9 Henry Ford: Building Cars and the Markets for Themp. 165
10 Robert Woodruff: The Brand's the Thingp. 185
11 Time Warner: Turning Opposite Cultures to Common Advantagep. 205
12 Bill Gates and Cyberspace: The Dematerialized Futurep. 227
Acknowledgmentsp. 247
Source Notesp. 249
Photo Creditsp. 255
Indexp. 257

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