Cover image for 52 weeks to financial fitness : the week-by-week plan for making your money grow
52 weeks to financial fitness : the week-by-week plan for making your money grow
Loeb, Marshall.
Personal Author:
First edition.
Publication Information:
New York : Crown Business, [2001]

Physical Description:
xvi, 365 pages ; 24 cm
General Note:
Includes index.
Subject Term:
Format :


Call Number
Material Type
Home Location
Item Holds
HG179 .L5516 2001 Adult Non-Fiction Central Closed Stacks

On Order



52 Weeks to Financial Fitnessis your personal financial trainer -- a friendly and authoritative expert that will guide you week by week to manage your finances and make your money grow. In the current frenzied market it's hard to know whom to turn to for solid advice. Into this void steps the calm presence of Marshall Loeb, personal finance pioneer and former editor of two of the most successful magazines in history,FortuneandMoney. Personal finance and investments are a lot like doing exercise. Few of us are happy with our finances or our physiques. For many people, just getting started on a fitness program is the hardest part. But once you begin, you marvel at how easy it is and wonder how you ever did without it. Marshall Loeb's program for financial fitness, like any good exercise program, starts simply and moves gradually to heavier lifting, boosting your  confidence as you move forward. Not only will you learn how to budget your accounts and get your insurance in order, but you'll also have a strong enough background to choose the investments that are right for you (stocks, bonds, or mutual funds) and the know-how to pick a financial planner and get the most out of his or her services. No matter what kind of financial shape you're in, Marshall -- week by week -- carefully brings you to the next level. 52 Weeks to Financial Fitnesstells you everything you need to know to become financially fit. With its comprehensive coverage and ease of use, the book will serve as your practical financial guide. Some examples: * Week 2: Ten ways to boost your savings. * Week 7: Design a realistic family budget with Marshall's three-stage method. * Week 11: Thirteen ways to cut your taxes this year. * Weeks 18 and 19: Get your debt under control and design a sensible borrowing plan. * Week 22: Start investing profitably in stocks. * Week 23: Look into investing in bonds. * Week 33: Cut the cost of your car insurance without cutting your coverage. * Week 46: Calculate and save what you will need to retire comfortably and without worry.

Author Notes

Marshall Robert Loeb was born in Chicago, Illinois on May 30, 1929. He received a journalism degree from the University of Missouri. After graduation, he moved to Germany and worked at an international student house before becoming a correspondent for United Press. After returning to the United States, he was hired by The St. Louis Globe-Democrat. After a short time there, he was hired by Time magazine. During his 14 years at Time, he worked as a business editor, national editor, and economics editor. In 1980, he became the managing editor of Money magazine and made it profitable again. He was the managing editor of Fortune magazine from 1986 until 1994 and made it profitable again too.

He also edited The Columbia Journalism Review, wrote a nationally syndicated personal finance column, and broadcasted daily financial advice on CBS Radio. He received two Gerald Loeb Awards for financial journalism. One of those awards was for lifetime achievement He wrote several books including Plunging Into Politics written with William Safire and Marshall Loeb's Lifetime Financial Strategies. He died from Parkinson's disease on December 9, 2017 at the age of 88.

(Bowker Author Biography)

Reviews 1

Booklist Review

Loeb, now a "columnist" for CBS, has been the managing editor for both Money and Fortune as well as for Columbia Journalism Review. He is also the author of Marshal Loeb's Lifetime Financial Strategies (1996). Although much of his specific advice remains the same, Loeb now switches gears and focuses on a step-by-step approach rather than long-term strategy. Several authors--Jerald Mason, Elizabeth Lewin, Kevin Lust, Ginger Applegarth, and Caryn Johnson--have already used the analogy of getting into better physical shape as a model for becoming financially fit. Loeb's program is thusly touted: "Like any good exercise program, [it] starts simply and moves gradually to heavier lifting, boosting your confidence as you move forward." Many in the market for a "personal financial trainer" will choose Loeb because of his track record and his credentials. --David Rouse



Introduction Look at this book as your personal trainer -- your friendly, expert, immediately useful, personal trainer. You know that the time has come to get into better shape, financially. For most people, just getting started is the hard part. But once you're on your way, you'll wonder how you ever performed at your peak without your personal trainer. No matter what kind of condition you're in now, your trainer will -- week by week -- carefully bring you to the next level. In sum, your trainer -- this book -- will show you, step by step, how you can become financially fit. Every week, you will have a measurable and reasonable task that you can accomplish -- or at least get a good start on. The first week out, we'll get you to perform a little work on the treadmill. We'll do simple things like making sure that you are collecting the highest interest available on your savings and checking accounts. Then, a short time later, we'll go into a bit of weight training by having you learn to use some personal finance software. Soon after that, we'll make sure you are putting your money into the right IRA for your circumstances. Next, we'll do some heavier lifting by pursuing some profitable strategies for buying stocks and reinvesting dividends. There's nothing extreme here -- no Triathlon spurts of futures or options. You don't have to take those kinds of risks. Getting your personal finances into good long-term shape is a demanding and often daunting job. But the work needed is much easier -- and you are more likely to succeed -- if you do one task at a time. We have divided your job of effecting a financial plan into 52 pieces, one week each. We do not expect you to complete everything involved with each task in just one week. We do expect that you will get a strong start on it, while recognizing that you will have to continue pursuing each specific goal for a long while to come. As you follow the practical suggestions in this book, you will feel better with every passing day. At the end of 52 weeks, you should have considerably greater control of your finances. And you can build from there. Staying fit will be something that you work at every day -- profitably -- for the rest of your life. Excerpted from 52 Weeks to Financial Fitness: The Week-by-Week Plan for Making Your Money Grow by Marshall Loeb All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.