Cover image for Copywriting
Title:
Copywriting
Author:
Gabay, J. Jonathan.
Personal Author:
Edition:
[Second edition].
Publication Information:
Lincolnwood, IL : NTC/Contemporary Pub., [2000]

©2000
Physical Description:
xi, 324 pages : illustrations ; 20 cm.
General Note:
Previous ed.: London : Hodder & Stoughton, 1996.
Language:
English
Subject Term:
ISBN:
9780658012013
Format :
Book

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HF5825 .G33 2000 Adult Non-Fiction Open Shelf
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Summary

Summary

"Teach Yourself Copywriting" is an indispensable guide for anyone who needs to know how to produce advertising and marketing materials. This revised edition includes chapters on e-mail and Internet marketing and covers new theories and practices in copywriting.