Cover image for Getting your 15 minutes of fame and more! : a guide to guaranteeing your business success
Title:
Getting your 15 minutes of fame and more! : a guide to guaranteeing your business success
Author:
Segal, Edward, 1949-
Personal Author:
Publication Information:
New York : John Wiley, [2000]

©2000
Physical Description:
xix, 316 pages ; 23 cm
General Note:
Includes index.
Language:
English
Subject Term:
ISBN:
9780471370581
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5386 .S4157 2000 Adult Non-Fiction Central Closed Stacks
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Summary

Summary

A GUIDE TO GUARANTEEING YOUR BUSINESS SUCCESS
Everything You Need to Know to Get Your Products, Services, or Expertise into the Public Spotlight and Stay There!

Praise for Edward Segal s Getting Your 15 Minutes of Fame And More!

"In Edward Segal s Getting Your 15 Minutes of Fame And More!, readers will discover the ease of becoming famous as well as the ways to handle fame. The book demystifies the mysterious process of obtaining free publicity and does it in a wonderfully readable and engaging style. The book is so well written that enjoyment and enlightenment go hand in hand."--Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series of books

"Edward Segal perfectly captures the challenges, opportunities, and rewards of fame, and provides all the tools you need to help achieve your desired level of public recognition. Great reading!" Sergio Zyman, author of The End of Marketing As We Know It--Former chief marketing officer of the Coca-Cola Company

With this book, public relations guru Edward Segal does for you what he s done for more than 500 high-profile clients nationwide: he helps you to achieve and manage the fame you crave and deserve. In lively, bite-sized chapters peppered with revealing anecdotes about and quotes from notables in the worlds of business, high technology, entertainment, sports, and more Segal arms you with proven tools and techniques for getting your company, organization, or self squarely in the public spotlight, and staying there. Throughout the book, you ll also find instructive, often hilarious "Hall of Fame/Hall of Shame" accounts of some of the most successful and disastrous uses of these techniques.


Author Notes

EDWARD SEGAL, president of his own public relations firm, is one of North America's most well-known PR experts, providing public relations advice and counsel to Fortune 500 companies, government agencies, and trade associations, including MCI, Ford Motor Company, Marriott Corporation, Cable & Wireless, National Park Service, and the Air Travelers Association. His bylined articles have appeared in the Washington Post, the New York Times, and the Wall Street Journal.


Table of Contents

Partial table of contents
How To Get From Here To There: Prepare Your Roadmap To Fame
What's in It for Me?: The Benefits and Advantages of Fame
First Things First: Take This Pop Quiz
It's a Jungle Out There!: The Opportunities and Competition to Become Famous
Hit the Bull's-Eye: Define, Target, and Find Your Audience
Once upon a Time ...: The Importance of Being a Storyteller
Keep It Simple, Stupid: Prioritize, Prioritize, Prioritize
Picture This!: Why You Need Visuals
Plot Your Route to Fame: Prepare Your Plan
Getting Your Act Together Before You Take It On The Road: What Your Mother Never Told You About Being Famous
Boo!: Are There Skeletons in Your Closet?
Do as I Say, Not as I Do: Setting Good Examples...and Bad
Creativity Counts: But Don't Go Overboard
The Magic Nine Seconds: All about Soundbites and Inkbites
Overcone Murphy's Law of Fame: Ensure Your Success.I Think I Can
I Know I Can!: Stay Focused and Be Determined
The Eight Gateways To Fame
Sudden Impact: Newswire Services
The Secret of Eternal Life: Computer Libraries and Databases
So That's How They Do It!: The Tools Of The Trade And How To Use Them
A Storyteller's Best Friend: News Releases
The Whole Enchilada: Press Kits
A Special Invitation: News Advisories
Dear Sir: Letters to the Editor
Lights, Camera, Action!: Video News Releases
Say Cheese!: Photo Ops
Your Own Crystal Ball: Editorial Calendars
First, You Have To Get Their Attention: News Hooks And Story Angles
Grand Openings: Start a Company or Organization
According to ...: Serve as a Spokesperson
Show and Tell: Demonstrate or Discuss Your Expertise
And in Conclusion ...: Make a Speech
Nine Out of Ten Doctors Say ...: Do a Survey
The Envelope, Please: Sponsor or Win a Contest
Be a Good Samaritan: Do a Good Deed or Charitable Work
From Fame To Infamy: When Bad Press Happens To Good People
Bad Things Only Happen to Other People, Right?: Create Your Image Insurance Policy
Just in Case You Need It ...: Prepare Your Crisis Communications Plan
"Thanks For Having Me Back, Oprah": Now That You're Famous
Don't You Know Who I Am?: Find Out How Famous You've Become
Be Careful What You Wish for ...: Don't Let Fame Go to Your Head
Glossary
Resources
About The Author
Index

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