Cover image for It's a wired wired world : business the AOL way
It's a wired wired world : business the AOL way
Stauffer, David.
Personal Author:
Publication Information:
Milford, CT : Capstone, [2000]

Physical Description:
x, 210 pages ; 22 cm
Personal Subject:
Format :


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HE7583.U6 S73 2000 Adult Non-Fiction Central Closed Stacks

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AOL is the world's single most successful internet-based company, whether measured by number of customers, annual revenues, or profits. CEO Steve Case is a visionary, a charismatic leader who has taken AOL from obscurity to become the pre-eminent new-media brand in less than 10 years.

In Business the AOL Way , David Stauffer examines this remarkable success story. While it may seem today that AOL has been a prominent name in the new-media world for as long as Apple or Microsoft, AOL in fact had fewer than 200,000 subscribers as recently as 1993. That number increased by a factor of 7,000% over the following five years. Before most executives even knew what the internet was, Steve Case had clearly seen its business potential. And while most of the superstar companies of the dot com world can only tell their investors of profits to come at some indefinite future date, AOL has achieved profitability that many believe can only grown stronger in coming years.

Author Notes

David Stauffer is a business writer who heads the corporate writing firm Stauffer Bury, Inc. His dozens of articles on business and personal management have appeared in Harvard Management Update, Across the Board, The Wall Street Journal and other business periodicals. He is the author of Nothing But Net: Business the Cisco Way. As a contractor to corporations and business associations, Dave has written several hundred annual reports, investment prospectuses, industry profiles, management information newsletters, and other material. He teaches business writing as an adjunct professor at Rocky Mountain College. He lives with wife and business partner Susan Bury in Red Lodge, Montana, where he serves on the city planning board and indulges his life-long interest in the U.S. Mountain West. Dave grew up on a small farm in West Virginia and graduated magna cum laude from the University of Notre Dame. Send e-mail to

Table of Contents

Prefacep. vii
Introductionp. 1
1 Go Into Everybody's Businessp. 17
2 Give Your Business a Human Facep. 37
3 Never be Dissuaded From Pursuing Your Dreamp. 57
4 KISS!p. 73
5 Ignore "Irrelevant" Experts--Customers Rule!p. 91
6 Don't Shy From a Fight...p. 109
7 ... or Hesitate to Sleep with the Enemyp. 127
8 Leverage Successes, Build Your Brandsp. 147
9 Admit Mistakes and Grow Forwardp. 165
10 Get to the Future Todayp. 181
How to Succeed the AOL Wayp. 197
Last Word: A Headlong Rush Into the Unknownp. 201
Indexp. 203