Cover image for Coca-Cola girls : an advertising art history
Title:
Coca-Cola girls : an advertising art history
Author:
Beyer, Chris H.
Personal Author:
Publication Information:
Portland, Or. : Collectors Press, [2000]

©2000
Physical Description:
282 pages : illustrations (some color) ; 32 cm
Language:
English
ISBN:
9781888054446

9781888054453
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library N8217.C462 B49 2000 Adult Non-Fiction Non-Fiction Area-Oversize
Searching...

On Order

Summary

Summary

This advertising art history of the Coca-Cola Company, from pin-up girls to Hollywood celebrities to Santa Claus, is traced in this first-ever art book licensed for publication by the Coca-Cola Company. This hardcover edition includes an embossed jacket and 500 color illustrations.


Reviews 1

Booklist Review

This is, says the publisher, "the first licensed Coca-Cola art book," and Beyer is a devout ad art collector whose hoard proliferated from one old Coke serving tray. So expect no trenchant analysis, let alone criticism, and nary a peep about that centennial fiasco new Coke from the text. This is a book to be eyeballed more than read. Its main attraction consists of page after page of pretty young women posing with the Atlanta elixir. The "Coca-Cola Girl" was the image the company preferred for pitching its potion, from the 1890s to the 1960s. Very rarely did a boy or young man appear, and after 1930 only in support of the girl. The quality of the color reproductions is deliciously lush and sparkling, some of the artists are famous (N. C. Wyeth, Norman Rockwell), and each girl is perfect and wholesome, regardless of how one feels about the drink. --Ray Olson


Google Preview