Cover image for It's not business, it's personal : the 9 relationship principles that power your career
It's not business, it's personal : the 9 relationship principles that power your career
Lichtenberg, Ronna.
Personal Author:
Publication Information:
New York : Hyperion, [2001]

Physical Description:
228 pages ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HM1106 .L53 2001 Adult Non-Fiction Central Closed Stacks

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It's Not Business, It's Personal is about how to make meaningful business connections happen. Lichtenberg has interviewed the most successful members of their fields and culled from them a series of lessons and tips that will change the way readers work and relate.

Author Notes

Ronna Lichtenberg is a consultant, lecturer, and author A contributing editor to O The Oprah Magazine, she is president of Clear Peak Communications is a frequent contributor to NBC's Weekend Today and Lifetime Live; and has been featured on Bloomberg, CNBC, Fox, and ABC, as well as in the pages of The Wall Street Journal and The New York Times

Reviews 1

Booklist Review

Raising office politics to a new high, Lichtenberg uses her book's title to turn upside down a phrase often offered as a balm to losers in workplace confrontations. She is the author of Work Would Be Great If It Weren't for the People: Ronna and Her Evil Twin's Guide to Making Office Politics Work for You (1998). Now she claims to have uncovered nine principles for getting ahead after interviewing hundreds of business leaders and conducting in-depth interviews with 75 of them. The nine maxims are a sometimes contradictory mix of advice that counsels us to improve the quality of our business relationships while at the same time choosing relationships based on the benefit we can derive from them. For instance: "Be fluent in both pink and blue" (number 3); "Don't waste time on the wrong people" (number 6); and "Observe the rules of the role" (number 2). While some of her tips sound harsh in the abstract, Lichtenberg successfully uses humor and practical, realistic examples to blunt their edge. --David Rouse

Table of Contents

Introductionp. 1
Principle 1 Always Remember It Pays to Be Personalp. 15
Principle 2 Observe the Rules of the Rolep. 31
Principle 3 Be Fluent in Both Pink and Bluep. 55
Principle 4 Choose Your People Like You Choose Your Stocksp. 71
Principle 5 Diversify Your Holdingsp. 97
Principle 6 Don't Waste Time on the Wrong Peoplep. 111
Principle 7 Do It Every Dayp. 129
Principle 8 Give Yourself Time to Winp. 161
Principle 9 Do Deals Based on Relationshipsp. 177
The Promise of Richesp. 199
Acknowledgmentsp. 205
Cast of Charactersp. 207