Cover image for It takes a prophet to make a profit : 15 trends that are reshaping American Business
It takes a prophet to make a profit : 15 trends that are reshaping American Business
Beemer, C. Britt.
Personal Author:
Publication Information:
New York : Simon & Schuster, [2001]

Physical Description:
301 pages ; 24 cm
Format :


Call Number
Material Type
Home Location
Item Holds
HD30.27 .B44 2001 Adult Non-Fiction Central Closed Stacks

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Identifies 15 trends that are changing American business and shows how they can be used to find and keep customers, increase profits, and enjoy greater success, with sections on targeting senior citizens, building community involvement, and enhancing employee loyalty.

Reviews 2

Booklist Review

Beemer heads America's Research Group, a marketing research firm whose reports are frequently cited in the popular press. Beemer has tracked the impact of the shopping cart on mass-market retailing and uncovered the role of the sofa in American family life. Shook is a prolific business writer who previously teamed with Beemer on Predatory Marketing (1998). Now the duo identifies 15 trends Beemer's research has detected. Americans have less discretionary time, for instance! And, consumers are reluctant to pay full retail price! Actually, though, Beemer goes far beyond these obvious observations to investigate how these trends are changing lives and lifestyles, creating new needs, and affecting the marketplace. Because people complain that they sometimes feel invisible (trend number 13), companies should train employees to call customers by their names and eliminate voice mail. Because more Americans are caring for their aging parents (trend number 7), they themselves are becoming more health conscious and more pressed for time. Although the trends themselves are less than earthshaking, Beemer's and Shook's insights into them prove valuable. --David Rouse

Library Journal Review

Market researcher Beemer (Predatory Marketing) and professional business writer Shook team up here to deliver a fast-paced book citing surveys and statistics on 15 market trends, which, they say, should be of concern to everyone in business. One trend they highlight is greater human longevity, which means that middle-aged people, who should have considerable spending power, are devoting larger portions of their incomes and time both to caring for their parents and to preparing for their own retirements. The authors extrapolate from this trend to find potential opportunities for companies that can provide fast service and cater to the needs of an aging population. Other trends discussed include the burgeoning Internet, declining employee loyalty, and the increasing popularity of gambling. With so many trends to cover, the authors don't have time to analyze any one of them thoroughly, and this book is best considered a starting point for practitioners. Recommended for marketing and small-business collections in most public and academic libraries.DLawrence R. Maxted, Gannon Univ., Erie, PA (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.

Table of Contents

Trend 1 Americans Have Less Discretionary Time
Trend 2 The Gap Between the Haves and the Have-Nots Is Widening
Trend 3 Community Involvement Enhances a Company's Reputation
Trend 4 There Is a Growing Obsession with the Internet
Trend 5 American Companies Can't Expect Employee Loyalty -- They Must Earn It!
Trend 6 Consumers Are Reluctant to Pay Full Retail Price
Trend 7 More Americans Are Caring for Their Aging Parents
Trend 8 The Number of ""Paper Millionaires"" Is Mushroomin