Cover image for Unleashing the ideavirus
Title:
Unleashing the ideavirus
Author:
Godin, Seth.
Personal Author:
Publication Information:
Dobbs Ferry, NY : Do You Zoom, Inc., [2000]

©2000
Physical Description:
224 pages : illustrations ; 20 cm
General Note:
"Stop marketing at people! Turn your ideas into epidemics by helping your customers do the marketing for you."--T.p.

Includes index.
Language:
English
Electronic Access:
http://www.ideavirus.com
ISBN:
9780970309907
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library HF5827.95 .G63 2000 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Counter to traditional marketing wisdom which tries to count, measure and manipulate the spread of information, bestselling author Seth Godin argues that the information can spread most effectively from customer to customer, rather than from business to customer. Godin calls this powerful customer-to-customer dialogue the ideavirus and cheerfully eggs markets on to create an environment where their ideas can replicate and spread. In lively detail, Godin looks at ways companies such as Napster, Hotmail, GeoCites and even Volkswagen, have successfully launched ideavirus. Godin provides all the ingredients so anyone can start their own ideavirus epidemic. He identifies key factors to show how any business, large or small, can use ideavirus marketing. Now all businesses can succeed in a world that just doesn't want to hear anymore from traditional marketers. Who but Godin could teach consumers the importance of powerful sneezers, hives, velocity, a clear vector, and a smooth, friction-free transmission? Readers will learn much more, including * Why ideas matter. * Seven easy an ideavirus can help you * How to dramatically increase the chances your ideavirus will spread * The importan


Author Notes

Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

(Bowker Author Biography)


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