Cover image for The business of ecommerce : from corporate strategy to technology
The business of ecommerce : from corporate strategy to technology
May, Paul, 1963-
Personal Author:
Publication Information:
Cambridge ; New York : Cambridge University Press : SIGS Books, 2000.
Physical Description:
xvii, 270 pages : illustrations ; 23 cm.
Format :


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HF5548.32 .M377 2000 Adult Non-Fiction Central Closed Stacks

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The Business of Ecommerce explains how to conduct business over the Web. Accessible and useful to both technical and nontechnical readers, the book describes the relevant business issues to technologists and technical issues to business managers. Paul May combines his experience as a consultant to both blue chip companies and Internet startups to provide a generic model for understanding ecommerce opportunities. He makes accessible all of the relevant technologies. This book empowers technical and business decision-makers to maximize the opportunities of ecommerce.

Author Notes

Paul May is a graduate of Oxford University and City University, and the founder of Verista, a UK ebusiness consulting company. He also founded Avenida Technologies, a UK Java product and services company.

Table of Contents

Forewordp. xi
Acknowledgmentsp. xiii
Introductionp. xv
Who should read this bookp. xv
How to use this bookp. xvi
Chapter 1 Getting Herep. 1
Tracking Business Changep. 3
Virtualization: Extended Enterprises and Virtual Organizationsp. 12
Globalization: The Shop Window of the Worldp. 17
Intellectualization: Getting Clever with Itp. 23
Exploiting Technology Changep. 27
Consanguinity: Origins and Precursors of Ecommercep. 28
Affinity: The Rise of the Webp. 32
Interactivity: The Protracted Dawn of Interactive TVp. 37
Connectivity: The Intelligent Environmentp. 42
Continuity: The Technology Expectationp. 46
Chapter 2 A Generic Business Model for Ecommercep. 51
Local Business Driversp. 51
Catching Up and Being Caughtp. 52
Channel Developmentp. 58
Cost Reductionp. 66
Partner Inclusionp. 72
A New Mapp. 77
Physical/Informationalp. 80
Business-to-Consumerp. 82
Business-to-Businessp. 84
Cross-Pollinationp. 86
Role Typesp. 90
Intermediation, Disintermediation, and Reintermediationp. 90
Transformation Agentsp. 95
Chapter 3 Pathfinder Application Areasp. 99
Business-to-Consumer Applicationsp. 99
Retail and the Lifestyle Crisisp. 100
Auctions and the Emerging Electronic Marketplacep. 109
Advice and Carep. 117
Business-to-Business Applicationsp. 124
Procurement and Its Impact on Competitionp. 125
Inventory Exchange and the Market Mechanismp. 132
Real-Time Collaboration and Real-World Changep. 139
Chapter 4 The Technology Landscapep. 145
Data on the Web: From Publishing to Processingp. 146
HTML and Adornmentsp. 147
Scripting for Web Page Behaviorp. 149
Server-Side Functionalityp. 151
Java and Objectsp. 152
XML and the Retention of Meaningp. 156
Moving Data and Dynamic Networksp. 161
The Basic Protocolsp. 161
The Jini Initiativep. 162
Implementing Securityp. 165
Cryptography Basicsp. 165
SETp. 167
PKI: A Generic Solution to the Security Issuep. 168
Network Optionsp. 170
The Last Milep. 171
Emerging Wireless Standardsp. 172
Payment Solutionsp. 174
Micropaymentsp. 175
Packaged Servicesp. 177
Ecommerce Standardsp. 180
Chapter 5 Architectures for Electronic Commercep. 185
Logical Architecturep. 185
Layered Architectures: Client/Server and n-Tier Applicationsp. 186
Application Servicesp. 194
Platform Criteriap. 196
Technological Architecturep. 199
Componentsp. 199
Data Staging and Database Choicesp. 206
Firewallsp. 210
Some Typical Ecommerce Architecturesp. 211
Organizational Architecturep. 214
Customer Service Distinctionsp. 214
Fulfillment Impactp. 218
Ownershipp. 220
Support and Developmentp. 222
Skills Auditp. 223
Chapter 6 Open Issuesp. 227
Legal Issuesp. 228
Intellectual Propertyp. 228
Responsibility and Privacyp. 231
Regulation and Taxationp. 236
Technical Issuesp. 238
Platform Riskp. 239
Communications Disconnectp. 241
Skillsp. 242
Market Issuesp. 245
Volatility: Free Rides on the Roller-Coasterp. 245
Locus: Electing into Groupsp. 248
Trust: A Bond with the Customerp. 249
Recommended Resourcesp. 253
Onlinep. 253
Printp. 253
Glossaryp. 255
Indexp. 263