Cover image for Effective executive's guide to the Internet : the seven core skills required to turn the Internet into a business power tool
Effective executive's guide to the Internet : the seven core skills required to turn the Internet into a business power tool
Coleman, Pat.
Personal Author:
Publication Information:
Redmond, WA : Redmond Technology Press, [2000]

Physical Description:
xx, 261 pages : illustrations ; 24 cm
General Note:
Includes index.
Format :


Call Number
Material Type
Home Location
Item Holds
HF54.56 .C65 2000 Adult Non-Fiction Central Closed Stacks

On Order



An overview of the Internet for business people explains how to make Internet connections, browse the Web, send and receive e-mail, how search services work, and publish on the Web.

Reviews 1

Booklist Review

These two guides are the latest in the publisher's new series of computer, Internet, and software manuals. Nelson is president of Redmond Technology Press, which has targeted those who need technical assistance but do not see themselves as "dummies." A stated requisite of both these books is that the reader should have basic computer skills and a working knowledge of Microsoft's Windows operating system. Nelson is also the author of a number of books about using computers in business; his titles have sold more than three million copies. Coleman was previously the editorial director at Microsoft Press and writes about intranets, the Internet, and Windows 2000. Gerend is a freelance technical writer. The Effective Executive's Guides all follow the same format. They break down a topic into basic elements and use these to build a logical progression that leads to a clear understanding of both the how's and why's of a topic. Coleman and Nelson emphasize business applications of the Internet and provide an overview of the Internet. They explain how to get connected and then show how to browse the Web, use e-mail, and take advantage of search services. They also cover Web publishing and other Internet services such as Telnet, fax, mailing lists, and online conferencing. Nelson and Gerend explain how to build and enhance Web sites using Dreamweaver software. They discuss Web sites in general and advise how to develop a content strategy, obtain a domain name, choose a Web host, collect and organize content, set up a site, and create pages using Dreamweaver. They suggest tips for "polish[ing] your pages" and testing, publishing, publicizing, and monitoring the site. Appendixes cover more advanced topics such as setting up a site on a local server, creating Web stores, and using frames. The structured, straightforward approach used in these guides makes them extremely helpful, effective tools. --David Rouse