Cover image for The wisdom of the generals : from adversity to success and from fear to victory : how to triumph in business and in life
The wisdom of the generals : from adversity to success and from fear to victory : how to triumph in business and in life
Cohen, William A., 1937-
Personal Author:
Publication Information:
Paramus, NJ : Prentice Hall, [2001]

Physical Description:
v, 231 pages ; 24 cm
Format :


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UB210 .C64 2001 Adult Non-Fiction Central Closed Stacks

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From Alexander the Great to Colin Powell, outstanding military leaders have inspired troops to victory not by action alone, but by words of courage and conviction. William A. Cohen, author of the newly revised management classic, The New Art of the Leader, brings together 150 resounding pronouncements and reflections from the world's most celebrated military leaders, from ancient times to recent history. Cohen then illustrates the practical lessons learned from these leaders which can be applied to everyday life.Arranged chronologically, Wisdom of the Generals reflects insights from leaders in wars fought around the globe, from the French Revolution to America's War of Independence, from the Civil War to the great World Wars, from the Korean War to Desert Storm. Each quotation is placed within the context of the events that inspired it and accompanied by a capsule profile of the general or admiral who stated it.Caesar, Sun Tsu, Peter the Great, Washington, Lafayette, Sherman, Joan of Arc, Pershing, Togo, MacArthur, Vandenberg, Schwartzkopf -- these are just a few of the leaders with words of impact on subjects vital to accomplis

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Publisher's Weekly Review

Retired air force general and marketing professor Cohen (The New Art of the Leader) has compiled an assortment of quotes from accomplished and often famous military leaders on topics ranging from stress and duty to politics, vision and communication. Although his style is conversational, Cohen wastes no time getting to the heart of the matter and states his opinions clearly. For example, on responsibility, he says, "There is no getting around it. You are responsible for the actions of your organization, and those in it. But your responsibility always goes further. You must always take care of your people before you take care of yourself." To illustrate his point, he then describes what responsibility meant to General George Patton, wrapping up with a truism such as "A leader is responsible for everything his organization or members in it achieve or fail to achievewhen you encounter failure in your organization, take full responsibility; when you encounter success, give full credit to others." Offering the most obvious and innocuous of observations, Cohen leaves his reader with little that is memorable. This book may interest military buffs, but it will have only limited practical appeal to managers and employees. (c) Copyright PWxyz, LLC. All rights reserved

Table of Contents

Part I Before the Battle: Introductionp. 1
Part II The Battle: The Wisdom of the Generals and Admiralsp. 7
Adversityp. 9
Aggressivenessp. 12
Attitudep. 15
Audacityp. 18
Caringp. 21
Changep. 23
Characterp. 26
Cohesionp. 28
Commitmentp. 30
Competencep. 32
Communicationp. 34
Competitionp. 37
Couragep. 39
Deceptionp. 42
Decision Makingp. 44
Defensep. 46
Delegationp. 48
Depressionp. 51
Doubtp. 53
Dutyp. 56
Endurancep. 58
Enthusiasmp. 60
Examplep. 62
Exploitation of Successp. 65
Failurep. 67
Fearp. 70
Flexibilityp. 72
Goalsp. 74
Hopep. 76
Humorp. 78
Imaginationp. 80
Initiativep. 82
Integrityp. 84
Judgmentp. 87
Justicep. 90
Leadershipp. 92
Learningp. 95
Logisticsp. 98
Luckp. 100
Mistakesp. 102
Moralep. 104
Motivationp. 106
Opportunityp. 109
Optimismp. 111
Peoplep. 113
Persistencep. 115
Planningp. 117
Preparednessp. 119
Problem Solvingp. 121
Promotionp. 123
Respectp. 126
Responsibilityp. 128
Riskp. 130
Policies, Rules and Regulationsp. 132
Self-confidencep. 135
Self-controlp. 137
Strategyp. 139
Stressp. 142
Successp. 144
Surprisep. 147
Tactp. 150
Teamworkp. 152
Timep. 154
Trainingp. 156
Trustp. 158
Valuesp. 160
Victoryp. 162
Visionp. 165
Part III The After Action Report: The Contributors and What They Didp. 167
Indexp. 227