Cover image for Beauty : the new basics
Beauty : the new basics
Berg, Rona.
Personal Author:
Publication Information:
New York : Workman Pub., [2001]

Physical Description:
xii, 404 pages : illustrations (some color) ; 23 cm
Subject Term:
Format :


Call Number
Material Type
Home Location
Item Holds
RA778 .B473 2001 Adult Non-Fiction Open Shelf
RA778 .B473 2001 Adult Non-Fiction Open Shelf

On Order



Big, ebullient, brimming over with know-how and passion, Beauty by Rona Berg is the only beauty book you'll ever need-a one-size-fits-all, 500-page guide of information, anecdotes and attitude. Illustrated throughout in two-color and featuring a 96-page full-color section, Beauty is filled with step-by-step how-tos, professional techniques, brand and product comparisons, and inside tips gleaned from a pro's pro who's covered the world of beauty for The New York Times Magazine , Elle magazine and other national publications.

The book tackles all three major categories-The Face, Hair, The Body. The emphasis is on simplicity and a healthy, natural approach, and the range cuts across all ethnicities and ages. There are five minute skin regimes, facials, makeup tricks and health tips. How to reduce stress in the bath and pamper yourself with an easy home spa. The long and short of hair care-including what to do on bad hair days. Remedies for beauty emergencies (eyes puffy from fatigue? do what the models do and use a dab of Preparation H). Plus make-overs, recipes, historical lore, stories, time-lines, and an extensive glossary and list of resources. It's a knock-out.

Reviews 1

Publisher's Weekly Review

New looks for the new century come courtesy of Rona Berg, former beauty editor of the New York Times Magazine and Elle. In Beauty: The New Basics she demystifies the subject with thorough discussions and recommendations. The emphasis is on beauty from within and making the most of one's own attributes. Her models are real women at various stages of maturity, and she doesn't shy away from discussing aging early on. In each section Berg evaluates products on the market, offers advice on inexpensive alternatives and includes her own "Rona's Remedies." She encourages comparison shopping, experimentation and having fun in the process. A glossary and appendixes on cosmetic surgery, sources, spas and salons and a reading list enhance this friendly, supportive guide. ( Mar.) (c) Copyright PWxyz, LLC. All rights reserved



INTRODUCTION What is beauty? Does anyone really know? We search for it and make art to try to capture its essence. We share in the pleasure of it, and when it seems absent from our daily lives, we long for it. We thrive on it-and are often willing to suffer for it. Beauty is personal and political. It is elusive and eternal. It is many things: strength, confidence, passion, grace-a sense of style, a turn of head, a state of mind. In truth, no one can say exactly what beauty is, but one thing is certain: Every woman wants it. As a fashion editor and beauty writer for the past 15 years, I've investigated and reported on the stuff that beauty's made of; and as a woman, I've consumed it. I've attended hundreds of product launches, press conferences, and industry debuts. Truckloads of products have crossed my desk. Not only have I sampled virtually every hair mask, cleanser, powder, and detoxifying body treatment in existence, I've analyzed each one. I've covered the industry from a few unusual perspectives: scribbling notes as I lay half-naked on massage tables or in scented aromatherapy baths. Backstage at fashion shows in Paris, Milan, and New York, where I watched the bare-faced, ponytailed Kate Moss and Christy Turlington arrive in jeans and T-shirts, and emerge, hours later, like painted butterflies. I've soaked up tricks and tips from the pros, and I've absorbed everyone's behind-the-scenes beauty secrets. I share the best of them in this book: how Bobbi Brown gives Moss's skin such a dewy glow (baby oil), how FrTdTric Fekkai adds volume to Claudia Schiffer's hair (StiffStuff), what makes Naomi Campbell's lashes look so long (Maybelline Great Lash). I've interviewed cosmetic chemists, industry executives, top dermatologists, leading plastic surgeons, and aestheticians, and seen that there's a lot of good products out there-and plenty of brilliant spin. Like many women, you've probably left a cosmetics counter dazed, dizzy, and suddenly $150 poorer. You got home and wondered: What is all this? And so I've cut through the hype to create a book that's jam-packed with everything you'll need to become not only an informed consumer but an expert on how to attain head-to-toe beauty through gentle, healthy means. You'll learn about ingredients so you can decode a cosmetics label and enough about skin cells, hair follicles, and oil glands so you understand the effect of products on your body. We all want to know whether status brands like Chanel and EstTe Lauder are really better than cheaper, mass-market brands like Revlon and Maybelline, or whether Avon's inexpensive alpha-hydroxy acids measure up to Elizabeth Arden's pricier ones. What do makeup artists and hairstylists know that we don't? In the real world, women need simple, straightforward, real information, and the kinds of shortcuts, tips, and techniques that you'll find in this book. The less intimidated you are, the more fun you'll have exploring the realm of beauty. As most mothers know, almost as soon as little girls are old enough to look in the mirror, they get together with friends and style their hair, paint their nails, and rub fire-engine-red Crayolas on their lips. Hopefully this book will bring back some of that liberating sense of play you felt when you first experimented with makeup as a child. Applying makeup can be immensely satisfying once you have the confidence to play in your paint box. The right stuff and the attitude behind its use can transform you into a more confident, more beautiful version of yourself. Unlike most authors of beauty books, I am not a makeup artist, aesthetician, or hairstylist. I have no products to sell, though I do recommend what I believe to be the best across a broad spectrum, from blush to body scrubs and for all skin colors and types. I've evaluated products on overall quality, healthfulness of ingredients, effectiveness, and sensory appeal. When Elle magazine premiered in 1985, I found myself editing the hottest fashion and beauty magazine launch in history, at a time when standards of beauty were radically changing in America. In the 1970s, leggy blondes like Cheryl Tiegs and Christie Brinkley were the main models. But changing demographics over the next decades helped African American, Latin, and Asian models transform traditional Western standards of what is beautiful. Images of full-figured women in magazines broke through a barrier for women of all sizes. Now, every woman can see a gorgeous reflection of herself-and this book reflects that, too. It's been a long struggle. I'm reminded of a striking photo by Horst, the renowned fashion photographer. Electric Beauty depicts a woman with a heat mask on her face, an electric nail buffer in her hand, her legs in a bucket of suds, and her body encircled by cords. She is bound, gagged, and about to be electrocuted by her own beauty regimen. I'd like to believe that Horst's view of the lengths women go for beauty is passT, and if this book accomplishes one thing, I hope it will help women realize that cosmetics exist to empower-not enslave them. These days, most women prefer to seek out beauty by less risky, gentler, more pleasurable means. We want to reveal, not conceal, our natural beauty and let our true selves shine through. After all, beauty begins in the brain, and what makes us truly beautiful is born well below the surface: a gleam in our eye, an ear-to-ear grin, a bounce in our step. But sometimes a little powder or a little paint doesn't hurt-just a little, of course. So dig in, play around, and, most of all, enjoy.Five of Rona's Top Ten Trade Secrets: - Dab a spot of vanilla eyeshadow under the arch of your brow - it will open up the eyes and make you look less tired. - Put a bit of toothpaste on a pimple to dry it up overnight. - Buy brushes in an art supply store and use them instead of the one that comes with blush. - Looking tired and droopy for a big night out? Do what models do. Apply Preparation H under the eyes and on wrinkles. It'll decrease puffiness and smooth lines (temporarily). - Dry brush your body regularly before you bathe or shower, and you'll never need moisturizer again. Excerpted from Beauty: The New Basics by Rona Berg All rights reserved by the original copyright owners. Excerpts are provided for display purposes only and may not be reproduced, reprinted or distributed without the written permission of the publisher.

Table of Contents

Introductionp. xi
Part 1 The Face
Beauty Basicsp. 3
Smart Shopping
Cyber Beauty
A Professional Consultation
When to Splurge
How to Read a Label
Cutting Through the Hype
The Industry and the FDA: How Do They Get Away with It?
Beauty from the Inside Out: 10 Steps to Real Beauty
Skin Vitamins
Skincarep. 21
What Skin Type Are You?
Basic Four-Step Regimen
How to Cleanse
The Dope on Soap
Why Exfoliate
Anatomy of the Skin
Using the Right Moisturizer
Favorite Face Oils
No. 1 Rule: Use Sun Protection
What Not to Do to Your Face
Plus: Best Cleansers, Scrubs, Toners, Moisturizers, Eye Creams
Facialsp. 47
What Every Facial Does
Pampering Plus: Types of Facials
High-Tech for Aging Skin
At-Home Facials
Behind the Mask: The Scoop on Goop
Sunday Night Special Beauty Recipes
Cinderella's Mask: Tightening Treatments
Rona's Skin Remedies
Agingp. 67
Caring for Older Skin the Smart Way
Adjust Your Regimen
Rethink Your Makeup
Renova and Retin-A
The Antiaging Arsenal: AHAs, Antioxidants, and More
Cosmetic Dermatology: Facial Peels, Collagen, Lipo-Injection, Botox, Dermabrasion, and Laser Treatments
Ways of the Fleshp. 85
Adult Acne: Causes and Treatments
Acne Facials
Doctor's Orders
Home Recipes
How to Avoid Pore-Clogging Ingredients
Top Five Acne Don'ts
Sensitive and Allergic Skin
Other Unwanted Skin Conditions
Hair Removal: Waxing, Depilating, Bleaching, Electrolysis
Danger Zone: Moles, Brown Spots, and Skin Cancer
Makeupp. 103
The Four Cosmetics C's: Comfort, Color, Contour, Confidence
What Color Are You?
Best Makeup Artists' Colors
Tools of the Trade: Mass vs. Class
The Toolbox
Foundation (What to Look For, Best Products, How to Apply)
The Powder Room
Eye Makeup: The Art of Illusion
Best Techniques with Eye Shadow, Eyeliner, Mascara
Four Classic Eye Looks
Lipstick Tips, Tricks, and Colors
The Looks: "Natural Makeovers" (with step-by-step instructions)
No-Brainer Beauty: Makeup That Works on Almost Every Woman
Beauty Time Line: The Facep. 174
Part 2 Hair
Haircarep. 183
Splitting Hairs
Best Haircare Regimen
What's Your Hair Type?
Decoding a Shampoo Label
At-Home Hair Packs
Best Shampoos and Conditioners
Haircare Q and A
Brush and Massage Scalp
Problem Hair: Flaking Scalp, Dandruff
Hair Loss
Rona's Hair Remedies
Hair Colorp. 207
Choosing Your Color
Types of Colors: What Works for Your Hair Henna
Special Salon Techniques: Highlighting, Lowlighting, Foiling, Chunking, Double Processing, Glazing
Do-It-Yourself: At-Home Color Color Toolkit, Tips, and Techniques
Go, Red
Shades of Gray Caring for Color-Treated Hair
Best Products
Haircuts and -Stylesp. 227
Finding the Right Style: Face Shape, Hair Texture, Body Type Finding a Stylist
The Cut
Mass vs. Class
Styling Your Hair How to Apply Styling Products
The Toolbox How to Defrizz
Best Hairstylists' Lines
Blow-Dry Basics
Ready to Roll?
Putting It All Together: Five Easy Styles (with step-by-step instructions)
Head Trips: Perming and Relaxing
Styling Solutions: The Ponytail, French Twist, Chignon, How to French Braid, Dreads, Extensions
Beauty Time Line: Hairp. 262
Part 3 The Body
Bath and Bodyp. 269
Exfoliating: How to Dry-Brush
The Soapbox
Elbows and Knees
Body Smoothers: Salts, Scrubs, and Masks
Home Recipes
Best Products
Stretch Marks
How to Create a Home Spa
A Bath of One's Own
Hands and Feetp. 293
Hands-On Regimen
Best Products
Caring for Your Nails
The Classic Manicure: At the Salon and at Home
The Polish
The Nail File
Artificial Nails
Nail Kit
The Classic Pedicure
How to Pamper Your Pods
Rona's Nail Remedies
The Spap. 315
Good Spa Hunting
Before You Go: What to Ask
Day Spas
Spa Treatments: Hydrotherapy, Stone Therapy, Wraps and Rubs, Mud and Salt
Diary: A Day in the Life of a Spa-Goer
Treatment Tips
Massage: Swedish, Shiatsu, Reiki, Watsu, and Thai
Beauty Time Line: The Bodyp. 330
Glossaryp. 335
Appendicesp. 347
Cosmetic Surgery
Insider Shopping
Day Spas
Destination Spas
Hair Salons
Recommended Reading
Indexp. 389