Cover image for Creative jolt
Title:
Creative jolt
Author:
Landa, Robin.
Personal Author:
Edition:
First edition.
Publication Information:
Cincinnati, Ohio : North Light Books, [2000]

©2000
Physical Description:
143 pages : color illustrations ; 23 cm
General Note:
Includes index.
Language:
English
ISBN:
9781581800111
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Central Library NC1000 .L358 2000 Adult Non-Fiction Non-Fiction Area
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Summary

Summary

Designers agree that the most difficult aspect of brainstorming a solution to any particular problem is departing from their usual way of solving things. This easy-to-use handbook explores 17 ingenious approaches to overcoming these creative stumbling blocks. Readers will discover how to increase their creative potential and produce original, intelligent, on-target designs. They'll also learn to find inspiration from unexpected sources quickly and easily.


Reviews 1

Library Journal Review

Professional designers, whether working in graphic design, advertising, illustration, typography, or photography, always hit dry spots in their creative lives. These two books are meant to jolt them out of their comfort zones. Anderson is an award-winning design director of a creative design and marketing studio in New Jersey. Robin Landa is a designer, copywriter, and creative consultant to major corporations. In the first volume, they join with coauthor Rose Gonnella to explore creative, sometimes shocking ways of overcoming design stumbling blocks, using 17 ingenious approaches. The second volume provides pure stimulation rather than practical design solutions. Its scrapbook approach serves as a springboard. Both books are recommended for academic and professional collections and larger public libraries. (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.


Table of Contents

Part I Introductionp. 6
Let someone take you therep. 9
Get out of the holep. 9
Go to unusual sourcesp. 10
Notice things around youp. 10
Pay attention to your environmentp. 11
Carry a pineapplep. 11
Be independentp. 12
Expand your taste by looking at great stuffp. 13
Use what you know in new waysp. 13
Create a zeitgeistp. 14
Try a new doctrine on for sizep. 14
Cross overp. 15
Becomep. 15
Part II Joltsp. 16
Tapping into the zeitgeistp. 18
Media and techniquesp. 22
Visual metaphorsp. 28
Atypical points of viewp. 34
Fantasy and surrealismp. 39
Syntheses and mergesp. 45
Unusual color palettesp. 50
Historical referencesp. 55
Visual relationshipsp. 61
Stylep. 64
Found materials and objectsp. 70
Conceptual typographyp. 74
Witp. 79
Whimsyp. 82
Challenging the containerp. 86
Cross-formattingp. 89
Push and pullp. 93
Part III Showcasesp. 96
Stefan sagmeister/sagmeister inc./new york, nyp. 98
Robert louey/louey/rubino design group, inc./santa monica, cap. 102
Lanny sommese/sommese design/state college, pap. 106
Thomas c. ema/ema design inc./denver, cop. 110
David wheeler/lynnwood, wap. 114
John stevens/john stevens design/winston-salem, ncp. 118
Jilda morera/jilda morera photography/palm harbor, flp. 122
Jennifer morla/morla design/san francisco, cap. 124
Carlos segura/segura inc./chicago, ilp. 127
Kiku obata/kiku obata and company/st. louis, mop. 130
Hunt adkins/minneapolis, mnp. 132
George tscherny/george tscherny, inc./new york, nyp. 136
Copyright noticesp. 140
Indexp. 141

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