Cover image for Betty Crocker's eat and lose weight.
Title:
Betty Crocker's eat and lose weight.
Author:
Crocker, Betty.
Personal Author:
Uniform Title:
Eat and lose weight
Edition:
Third edition.
Publication Information:
Foster City, CA : IDG Books Worldwide, [2000]

©2000
Physical Description:
256 pages : color illustrations ; 26 cm
General Note:
Second ed. published under title: Betty Crocker's new eat and lose weight. New York : Macmillan USA, 1996.

Includes index.
Language:
English
ISBN:
9780764562051
Format :
Book

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RM222.2 .C749 2000 Adult Non-Fiction Open Shelf
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Summary

Summary

Containing a month's worth of 1,200 calorie per day menus, plus nutrition charts, this healthy eating guide allows you to set reasonable, healthy weight-loss goals while enjoying such dishes as cinnamon-raisin French toast, Italian roast pork tenderloin and frosty margarita pie.


Author Notes

Betty Crocker, 1921 In 1921, Betty Crocker was created because of a contest that was part of a promotion for Gold Medal Flour. The company needed a name to sign to the letter, accompanying the prize of flour sack pincushions, sent to the thousands of customers that successfully completed a puzzle. They chose the family name of an early director of the Company, William G. Crocker, and the name Betty for its warm and approachable feel. The signature was voted the most distinctive of several submitted by female employees. The pincushion promotion set off a flood of inquiries for reliable and creative cooking advice.

In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air." The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners. During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods.

In 1945, Betty Crocker was pronounced the "First Lady of Food," in a survey of best-known women in America, following First Lady Eleanor Roosevelt. In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others.

During the 1950's, families were growing and needed new recipes to prepare in their suburban kitchens. Of course, Betty Crocker met that need with the first cookbook, which was followed over the years with over 200 cookbook titles and countless small format recipe magazines. The Betty Crocker Cookbook has reached an 8th edition and has sold over 27 million copies, which makes it the all time best selling cookbook in the world.

There are eight Betty Crocker kitchens, which represent different parts of the American cultural tradition: the Arizona desert, California, Cape Cod, Chinatown, Hawaiian, Pennsylvania Dutch and Williamsburg. Professional home economists work in the Betty Crocker Kitchens to develop and test recipes, work with new products, and develop time saving techniques that help families cook and bake smarter. There are three camera kitchens that are used to create beautiful food photography for use in the cookbooks, magazines and recipe cards.

(Bowker Author Biography)


Table of Contents

The Easy Two-Step Guide to Losing Weight and Feeling Great
Chapter 1 Quick-Fix Appetizers and Snacks
Chapter 2 Favorite Breakfasts
Chapter 3 Soups, Sandwiches and Main-Dish Salads
Chapter 4 Sensational Poultry, Fish and Seafood
Chapter 5 Great Beef, Pork and Lamb
Chapter 6 Easy Meatless Meals
Chapter 7 Savory Breads, Vegetables and Side Dishes
Chapter 8 Delicious Desserts
A Week's Worth of Menus
Extra Charts, Tables and Helpful Tips
Index