Cover image for The radio station
Title:
The radio station
Author:
Keith, Michael C., 1945-
Personal Author:
Edition:
Fifth edition.
Publication Information:
Boston, Mass. : Focal Press, 2000.
Physical Description:
xiv, 321 pages : illustrations ; 26 cm
Language:
English
ISBN:
9780240803883
Format :
Book

Available:*

Library
Call Number
Material Type
Home Location
Status
Item Holds
Searching...
HE8698 .K45 2000 Adult Non-Fiction Non-Fiction Area
Searching...

On Order

Summary

Summary

Ten years after its original publication, The Radio Station, now in its fifth edition, is considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry. A comprehensive blueprint, this book details the functions performed successfully within every well-run station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why. The fifth edition updates and expands this classic text acclaimed by radio educators and practitioners from around the United States. New sections on radio and the Internet, AM stereo, cable and satellite radio, niche formats, mergers and consolidation, future prospects, and digital technology, as well as new illustrations, feature boxes and quotes from industry pros bring the reader into the present world of the radio station, providing insight into this ever-changing field.


Author Notes

Michael C. Keith is professor of communication at Boston College.


Table of Contents

State of the fifth estate
Station management
Programming
Sales
News
Research
Promotion
Traffic and billing
Production
Engineering
Consultants and syndicators
Glossary
Index